| Service providers and customers: Social exchange theory and service loyalty JJ Sierra, S McQuitty Journal of Services marketing 19 (6), 392-400, 2005 | 435 | 2005 |
| Attitudes and emotions as determinants of nostalgia purchases: An application of social identity theory JJ Sierra, S McQuitty Journal of Marketing Theory and Practice 15 (2), 99-112, 2007 | 388 | 2007 |
| A dual identification framework of online multiplayer video games: The case of massively multiplayer online role playing games (MMORPGs) VA Badrinarayanan, JJ Sierra, KM Martin Journal of Business Research 68 (5), 1045-1052, 2015 | 181 | 2015 |
| Open- versus close-ended survey questions MR Hyman, JJ Sierra New Mexico Business Outlook 14 (2), 1-5, 2016 | 173 | 2016 |
| Creativity via cartoon spokespeople in print ads: Capitalizing on the distinctiveness effect RS Heiser, JJ Sierra, IM Torres Journal of Advertising 37 (4), 75-84, 2008 | 145 | 2008 |
| Brand tribalism: An anthropological perspective HA Taute, J Sierra Journal of Product and Brand Management 23 (1), 2-15, 2014 | 122 | 2014 |
| Using a model's apparent ethnicity to influence viewer responses to print ads: A social identity theory perspective JJ Sierra, MR Hyman, IM Torres Journal of Current Issues & Research in Advertising 31 (2), 41-66, 2009 | 110 | 2009 |
| The effects of warning-label placement in print ads: A social contract perspective IM Torres, JJ Sierra, RS Heiser Journal of Advertising 36 (2), 49-62, 2007 | 101 | 2007 |
| Crisis‐induced behavior: From fear and frugality to the familiar SW Rayburn, A McGeorge, S Anderson, JJ Sierra International Journal of Consumer Studies 46 (2), 524-539, 2022 | 90 | 2022 |
| Determinants and outcomes of online brand tribalism: Exploring communities of massively multiplayer online role playing games (MMORPGs) VA Badrinarayanan, JJ Sierra, HA Taute Psychology & Marketing 31 (10), 853-870, 2014 | 90 | 2014 |
| Exploring determinants and effects of shared responsibility in service exchanges JJ Sierra, RS Heiser, S McQuitty Journal of Marketing Theory and Practice 17 (2), 111-128, 2009 | 81 | 2009 |
| Shared responsibility and student learning: Ensuring a favorable educational experience JJ Sierra Journal of Marketing Education 32 (1), 104-111, 2010 | 78 | 2010 |
| Explaining behavior in brand communities: A sequential model of attachment, tribalism, and self-esteem JJ Sierra, VA Badrinarayanan, HA Taute Computers in Human Behavior 55 (Part B), 626-632, 2016 | 65 | 2016 |
| Ethical antecedents of cheating intentions: Evidence of mediation JJ Sierra, MR Hyman Journal of Academic Ethics 6, 51-66, 2008 | 65 | 2008 |
| A dual-process model of cheating intentions JJ Sierra, MR Hyman Journal of Marketing Education 28 (3), 193-204, 2006 | 63 | 2006 |
| Future thinking: the role of marketing in healthcare S Anderson, SW Rayburn, JJ Sierra European Journal of Marketing 53 (8), 1521-1545, 2019 | 61 | 2019 |
| A sequential process of brand tribalism, brand pride, and brand attitude to explain purchase intention: a cross-continent replication study HA Taute, JJ Sierra, LL Carter, AA Maher Journal of Product & Brand Management 26 (3), 239-250, 2017 | 61 | 2017 |
| Ethnic identity in advertising: A review and meta-analysis JJ Sierra, MR Hyman, RS Heiser Journal of Promotion Management 18 (4), 489-513, 2012 | 58 | 2012 |
| Marketing research kit for dummies MR Hyman, JJ Sierra John Wiley & Sons, 2010 | 58 | 2010 |
| Outlet mall shoppers' intentions to purchase apparel: A dual-process perspective JJ Sierra, MR Hyman Journal of Retailing and Consumer Services 18 (4), 341-347, 2011 | 56 | 2011 |
Michael R. HymanPresident, Institute for Marketing Futurology and PhilosophyVerified email at nmsu.edu
