Jeremy J. Sierra
Jeremy J. Sierra
Professor, Department of Marketing, Texas State University
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Cited by
Service providers and customers: Social exchange theory and service loyalty
JJ Sierra, S McQuitty
Journal of Services marketing 19 (6), 392-400, 2005
Attitudes and emotions as determinants of nostalgia purchases: an application of social identity theory
JJ Sierra, S McQuitty
Journal of Marketing Theory and Practice 15 (2), 99-112, 2007
A dual identification framework of online multiplayer video games: The case of massively multiplayer online role playing games (MMORPGs)
VA Badrinarayanan, JJ Sierra, KM Martin
Journal of Business Research 68 (5), 1045-1052, 2015
Creativity via cartoon spokespeople in print ads: Capitalizing on the distinctiveness effect
RS Heiser, JJ Sierra, IM Torres
Journal of Advertising 37 (4), 75-84, 2008
Brand tribalism: An anthropological perspective
HA Taute, J Sierra
Journal of Product and Brand Management 23 (1), 2-15, 2014
The effects of warning-label placement in print ads: A social contract perspective
IM Torres, JJ Sierra, RS Heiser
Journal of Advertising 36 (2), 49-62, 2007
Using a model's apparent ethnicity to influence viewer responses to print ads: A social identity theory perspective
JJ Sierra, MR Hyman, IM Torres
Journal of Current Issues & Research in Advertising 31 (2), 41-66, 2009
Open- versus close-ended survey questions
MR Hyman, JJ Sierra
New Mexico Business Outlook 14 (2), 1-5, 2016
Determinants and outcomes of online brand tribalism: Exploring communities of massively multiplayer online role playing games (MMORPGs)
VA Badrinarayanan, JJ Sierra, HA Taute
Psychology & Marketing 31 (10), 853-870, 2014
Shared responsibility and student learning: Ensuring a favorable educational experience
JJ Sierra
Journal of Marketing Education 32 (1), 104-111, 2010
Exploring determinants and effects of shared responsibility in service exchanges
JJ Sierra, RS Heiser, S McQuitty
Journal of Marketing Theory and Practice 17 (2), 111-128, 2009
Ethical antecedents of cheating intentions: Evidence of mediation
JJ Sierra, MR Hyman
Journal of Academic Ethics 6 (1), 51-66, 2008
A dual-process model of cheating intentions
JJ Sierra, MR Hyman
Journal of Marketing Education 28 (3), 193-204, 2006
Outlet mall shoppers' intentions to purchase apparel: A dual-process perspective
JJ Sierra, MR Hyman
Journal of Retailing and Consumer Services 18 (4), 341-347, 2011
Ethnic identity in advertising: A review and meta-analysis
JJ Sierra, MR Hyman, RS Heiser
Journal of Promotion Management 18 (4), 489-513, 2012
Marketing research kit for dummies
MR Hyman, JJ Sierra
John Wiley & Sons, 2010
Explaining behavior in brand communities: A sequential model of attachment, tribalism, and self-esteem
JJ Sierra, VA Badrinarayanan, HA Taute
Computers in Human Behavior 55 (Part B), 626-632, 2016
A sequential process of brand tribalism, brand pride, and brand attitude to explain purchase intention: a cross-continent replication study
HA Taute, JJ Sierra, LL Carter, AA Maher
Journal of Product & Brand Management 26 (3), 239-250, 2017
Idolizing sport celebrities: A gateway to psychopathology?
MR Hyman, JJ Sierra
Young Consumers 11 (3), 226-238, 2010
Adjusting self-reported attitudinal data for mischievous respondents
MR Hyman, JJ Sierra
International Journal of Market Research 54 (1), 129-145, 2012
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