Dominik Mahr
Dominik Mahr
Professor for Digital Innovation and Marketing
Verified email at - Homepage
Cited by
Cited by
Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
E Aguirre, D Mahr, D Grewal, K de Ruyter, M Wetzels
Journal of Retailing 91 (1), 34–49, 2015
The value of customer cocreated knowledge during the innovation process
D Mahr, A Lievens, V Blazevic
Journal of Product Innovation Management 31 (3), 599-615, 2014
Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders
K Kazadi, A Lievens, D Mahr
Journal of business research 69 (2), 525-540, 2016
Virtual lead user communities: Drivers of knowledge creation for innovation
D Mahr, A Lievens
Research policy 41 (1), 167-177, 2012
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
T Hilken, K de Ruyter, M Chylinski, D Mahr, DI Keeling
Journal of the Academy of Marketing Science 45 (6), 884-905, 2017
Service robots: value co-creation and co-destruction in elderly care networks
M Čaić, G Odekerken-Schröder, D Mahr
Journal of Service Management, 2018
Uncovering collaborative value creation patterns and establishing corresponding customer roles
S Moeller, R Ciuchita, D Mahr, G Odekerken-Schröder, M Fassnacht
Journal of service research 16 (4), 471-487, 2013
The value of social media for innovation: A capability perspective
MI Muninger, W Hammedi, D Mahr
Journal of Business Research 95, 116-127, 2019
Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages
F Villarroel Ordenes, D Grewal, S Ludwig, KD Ruyter, D Mahr, M Wetzels
Journal of Consumer Research 45 (5), 988-1012, 2019
The acceptance of blockchain technology in meat traceability and transparency
F Sander, J Semeijn, D Mahr
British Food Journal, 2018
Making omnichannel an augmented reality: the current and future state of the art
T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter
Journal of Research in Interactive Marketing, 2018
Let me imagine that for you: Transforming the retail frontline through augmenting customer mental imagery ability
J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling
Journal of Retailing 95 (2), 94-114, 2019
Value of social robots in services: Social cognition perspective
M Čaić, D Mahr, G Oderkerken-Schröder
Journal of Services Marketing, 2019
Augmented reality marketing: A technology-enabled approach to situated customer experience
M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter
Australasian Marketing Journal (AMJ) 28 (4), 374-384, 2020
Mitigating loneliness with companion robots in the COVID-19 pandemic and beyond: an integrative framework and research agenda
G Odekerken-Schröder, C Mele, T Russo-Spena, D Mahr, A Ruggiero
Journal of Service Management, 2020
Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing
J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling
Journal of Retailing 95 (4), 219-234, 2019
Take their word for it
S Ludwig, K De Ruyter, D Mahr, M Wetzels, E Brüggen, T De Ruyck
Mis Quarterly 38 (4), 1201-1218, 2014
The playground effect: How augmented reality drives creative customer engagement
A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter
Journal of Business Research 116, 85-98, 2020
Seeing eye to eye: social augmented reality and shared decision making in the marketplace
T Hilken, DI Keeling, K de Ruyter, D Mahr, M Chylinski
Journal of the Academy of Marketing Science 48 (2), 143-164, 2020
Making sense of customer service experiences: a text mining review
D Mahr, S Stead, G Odekerken-Schröder
Journal of Services Marketing, 2019
The system can't perform the operation now. Try again later.
Articles 1–20