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George Christodoulides
George Christodoulides
Chalhoub Group Professor of Luxury Brand Management, American University of Sharjah
Verified email at aus.edu
Title
Cited by
Cited by
Year
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
N Michaelidou, NT Siamagka, G Christodoulides
Industrial marketing management 40 (7), 1153-1159, 2011
17142011
Consumer-based brand equity conceptualization and measurement: A literature review
G Christodoulides, L De Chernatony
International Journal of Market Research 52 (1), 43-66, 2010
11512010
Branding in the post-internet era
G Christodoulides
Marketing theory 9 (1), 141-144, 2009
6162009
Measuring consumers' engagement with brand-related social-media content: Development and validation of a scale that identifies levels of social-media engagement with brands
B Schivinski, G Christodoulides, D Dabrowski
Journal of advertising research 56 (1), 64-80, 2016
6112016
Memo to marketers: quantitative evidence for change: how user-generated content really affects brands?
G Christodoulides, C Jevons, J Bonhomme
Journal of Advertising Research 52 (1), 2012
5312012
Determinants of social media adoption by B2B organizations
NT Siamagka, G Christodoulides, N Michaelidou, A Valvi
Industrial Marketing Management 51, 89-99, 2015
4802015
Conceptualising and measuring the equity of online brands
G Christodoulides, L De Chernatony, O Furrer, E Shiu, T Abimbola
Journal of marketing management 22 (7-8), 799-825, 2006
4302006
A literature review and future agenda for B2B branding: Challenges of branding in a B2B context
S Leek, G Christodoulides
Industrial marketing management 40 (6), 830-837, 2011
3832011
Measuring perceived brand luxury: An evaluation of the BLI scale
G Christodoulides, N Michaelidou, CH Li
Journal of brand management 16, 395-405, 2009
3302009
Measuring perceived brand luxury: An evaluation of the BLI scale
G Christodoulides, N Michaelidou, CH Li
Journal of brand management 16, 395-405, 2009
3302009
A framework of brand value in B2B markets: The contributing role of functional and emotional components
S Leek, G Christodoulides
Industrial Marketing Management 41 (1), 106-114, 2012
3252012
Consumer-based brand equity measurement: lessons learned from an international study
G Christodoulides, JW Cadogan, C Veloutsou
International Marketing Review 32 (3/4), 307-328, 2015
2772015
Shopping motives as antecedents of e-satisfaction and e-loyalty
G Christodoulides, N Michaelidou
Journal of Marketing Management 27 (1-2), 181-197, 2010
2772010
Developing a brand performance measure for financial services brands
L De Chernatony, F Harris, G Christodoulides
The Service Industries Journal 24 (2), 15-33, 2004
2612004
Cross‐national differences in e‐WOM influence
G Christodoulides, N Michaelidou, E Argyriou
European journal of marketing 46 (11/12), 1689-1707, 2012
2512012
Dimensionalising on‐and offline brands' composite equity
G Christodoulides, L De Chernatony
Journal of product & brand management 13 (3), 168-179, 2004
2312004
B2B service brand identity: Scale development and validation
D Coleman, L de Chernatony, G Christodoulides
Industrial Marketing Management 40 (7), 1063-1071, 2011
1962011
Decoding the complexity of the consumer-based brand equity process
K Chatzipanagiotou, C Veloutsou, G Christodoulides
Journal of Business Research 69 (11), 5479-5486, 2016
1902016
A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe
C Veloutsou, G Christodoulides, L de Chernatony
Journal of Product & Brand Management 22 (3), 238-248, 2013
1662013
Taking the brand promise online: Challenges and opportunities
L Chernatony, G Christodoulides
Interactive Marketing 5, 238-251, 2004
1622004
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