| Multiple instances of negative publicity: the role of publicity domain similarity B Basar Journal of Marketing Communications, 2021 | 3 | 2021 |
| Health Message Framing and Effectiveness: Is Conservatism a Determinant? B Basar, B Bas SMA - Society for Marketing Advances Conference, 99, 2021 | | 2021 |
| The Role of Emotions in Sales Promotions: Influences of Anxiety and Sadness on Product Evaluations: An Abstract B Basar Academy of Marketing Science Annual Conference, 581-581, 2020 | | 2020 |
| Multiple Instance of Negative Publicity: How do Consumers React? B Basar Academy of International Business - SE Chapter, 19, 2020 | | 2020 |
| Consumers' Reactions to Multiple Instances of Negative Publicity: The Role of Publicity Domain Similarity B Basar City University of New York, 2019 | | 2019 |
| Product Ethicality Dilemma: Consumer Reactions to 'Disgusting' Recycled Products B Basar, S Sen NA - Advances in Consumer Research 46, 473-475, 2018 | | 2018 |
| Consumer's Implicit Mindsets P Mathur, S Madan, B Basar Understanding Indian Consumers 1, 63-80, 2018 | | 2018 |
| Do Information Sources and Differentiation Enhance Loyalty for Industrial Buyers? ABE Bas, B Basar SMA - Society for Marketing Advances 50, 56-59, 2012 | | 2012 |
| Turkish Gift Buying Attitudes in Today’s Marketing Environment B Basar, AB Elmadag Bas INFORMS Marketing Science Conference 33, 2011 | | 2011 |
| Effects of sales promotions on consumers’ judgments of unethical business practices. 2016 CSR Research Seminar, 3, 0 | | |
