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Elvira Ismagilova
Elvira Ismagilova
Verified email at bradford.ac.uk
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Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
YK Dwivedi, L Hughes, E Ismagilova, G Aarts, C Coombs, T Crick, Y Duan, ...
International Journal of Information Management 57, 101994, 2021
5642021
Setting the future of digital and social media marketing research: Perspectives and research propositions
YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ...
International Journal of Information Management 59, 102168, 2021
4562021
Smart cities: Advances in research—An information systems perspective
E Ismagilova, L Hughes, YK Dwivedi, KR Raman
International Journal of Information Management 47, 88-100, 2019
4382019
Electronic word of mouth (eWOM) in the marketing context: A state of the art analysis and future directions
E Ismagilova, YK Dwivedi, E Slade, MD Williams
Springer International Publishing, 2017
2272017
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
E Ismagilova, E Slade, NP Rana, YK Dwivedi
Journal of Retailing and Consumer Services 53, 101736, 2020
2002020
The effect of electronic word of mouth communications on intention to buy: A meta-analysis
E Ismagilova, EL Slade, NP Rana, YK Dwivedi
Information Systems Frontiers 22 (5), 1203-1226, 2020
1702020
A framework for analysing blockchain technology adoption: Integrating institutional, market and technical factors
M Janssen, V Weerakkody, E Ismagilova, U Sivarajah, Z Irani
International Journal of Information Management 50, 302-309, 2020
1702020
Security, privacy and risks within smart cities: Literature review and development of a smart city interaction framework
E Ismagilova, L Hughes, NP Rana, YK Dwivedi
Information Systems Frontiers, 1-22, 2020
902020
Achieving superior organizational performance via big data predictive analytics: A dynamic capability view
S Gupta, VA Drave, YK Dwivedi, AM Baabdullah, E Ismagilova
Industrial Marketing Management 90, 581-592, 2020
692020
Perceived helpfulness of eWOM: Emotions, fairness and rationality
E Ismagilova, YK Dwivedi, E Slade
Journal of Retailing and Consumer Services 53, 101748, 2020
622020
B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics
M Juntunen, E Ismagilova, EL Oikarinen
Industrial Marketing Management 89, 630-641, 2020
532020
A meta-analysis of the factors affecting eWOM providing behaviour
E Ismagilova, NP Rana, EL Slade, YK Dwivedi
European Journal of Marketing, 2020
382020
Social media adoption, usage and impact in business-to-business (B2B) context: A state-of-the-art literature review
YK Dwivedi, E Ismagilova, NP Rana, R Raman
Information Systems Frontiers, 1-23, 2021
312021
Return on investment in social media marketing: Literature review and suggestions for future research
B Lal, E Ismagilova, YK Dwivedi, S Kwayu
Digital and social media marketing, 3-17, 2020
272020
Role of smart cities in creating sustainable cities and communities: a systematic literature review
E Ismagiloiva, L Hughes, N Rana, Y Dwivedi
International Working Conference on Transfer and Diffusion of IT, 311-324, 2019
192019
Persuasiveness of eWOM communications: literature review and suggestions for future research
E Ismagilova, E Slade, M Williams
Conference on e-Business, e-Services and e-Society, 354-359, 2016
192016
Electronic Word-of-Mouth (eWOM)
E Ismagilova, YK Dwivedi, E Slade, MD Williams
Electronic Word of Mouth (eWOM) in the Marketing Context, 17-30, 2017
142017
& Galanos, V.(2019)
YK Dwivedi, L Hughes, E Ismagilova, G Aarts, C Coombs, T Crick
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging …, 2019
132019
Use of social media by b2b companies: systematic literature review and suggestions for future research
YK Dwivedi, E Ismagilova, NP Rana, V Weerakkody
Conference on e-Business, e-Services and e-Society, 345-355, 2019
92019
A meta-analytic structural equation model for understanding social commerce adoption
YK Dwivedi, E Ismagilova, P Sarker, A Jeyaraj, Y Jadil, L Hughes
Information Systems Frontiers, 1-17, 2021
82021
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