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Morgan-Thomas, Anna
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Cited by
Cited by
Year
Consumer engagement in online brand communities: a social media perspective
L Dessart, C Veloutsou, A Morgan-Thomas
Journal of Product & Brand Management 24 (1), 28-42, 2015
13352015
Beyond technology acceptance: Brand relationships and online brand experience
A Morgan-Thomas, C Veloutsou
Journal of Business Research 66 (1), 21-27, 2013
6462013
Capturing consumer engagement: duality, dimensionality and measurement
L Dessart, C Veloutsou, A Morgan-Thomas
Journal of Marketing Management 32 (5-6), 399-426, 2016
5302016
Post-entry internationalization dynamics: differences between SMEs in the development speed of their international sales
A Morgan-Thomas, MV Jones
International Small Business Journal 27 (1), 71-97, 2009
1702009
Internet and exporting: determinants of success in virtual export channels
A Morgan‐Thomas, S Bridgewater
International Marketing Review 21 (4/5), 393-408, 2004
1682004
The evolution of platform business models: Exploring competitive battles in the world of platforms
Y Zhao, S Von Delft, A Morgan-Thomas, T Buck
Long Range Planning 53 (4), 101892, 2020
1532020
Digital ecosystem and consumer engagement: A socio-technical perspective
A Morgan-Thomas, L Dessart, C Veloutsou
Journal of Business Research 121, 713-723, 2020
882020
I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management
SAO Ramírez, C Veloutsou, A Morgan-Thomas
Journal of Product & Brand Management 28 (5), 614-632, 2019
802019
Online activities and export performance of the smaller firm: a capability perspective
A Morgan-Thomas
European Journal of International Management 3 (3), 266-285, 2009
682009
Brand negativity: a relational perspective on anti-brand community participation
L Dessart, C Veloutsou, A Morgan-Thomas
European Journal of Marketing 54 (7), 1761-1785, 2020
582020
Self-presentation, privacy and electronic word-of-mouth in social media
O Pasternak, C Veloutsou, A Morgan-Thomas
Journal of Product & Brand Management, 2017
582017
A systematic literature review of brand commitment: Definitions, perspectives and dimensions
SA Osuna Ramírez, C Veloutsou, A Morgan-Thomas
Athens journal of business and economics 3 (3), 305-332, 2017
582017
Rethinking technology in the SME context: Affordances, practices and ICTs
A Morgan-Thomas
International Small Business Journal 34 (8), 1122-1136, 2016
572016
Of possums, hogs, and horses: Capturing the duality of student engagement in elearning
A Morgan-Thomas, A Dudau
Academy of management learning & education 18 (4), 564-580, 2019
262019
What drives anti-brand community behaviours: an examination of online hate of technology brands
L Dessart, A Morgan-Thomas, C Veloutsou
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
242016
Communicating moral legitimacy in controversial industries: The trade in human tissue
AR Reuber, A Morgan-Thomas
Journal of Business Ethics 154, 49-63, 2019
192019
Understanding eINVs through the lens of prior research in entrepreneurship, international business and international entrepreneurship
AR Reuber, E Fischer, A Morgan-Thomas
The Routledge companion to international entrepreneurship, 185-205, 2014
72014
Global Online Entrepreneurship Past Research and Future Directions
A Morgan-Thomas, R Reuber
Adam Smith Research Foundation: Working Papers Series 4, 2013
62013
Schatzki and techno-organizational practice
A Morgan-Thomas
Materiality and Managerial Techniques: New Perspectives on Organizations …, 2018
52018
Customer engagement in online brand communities: a social media perspective
L Dessart, A Morgan-Thomas, C Veloutsou
52014
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