| Consumer engagement in online brand communities: a social media perspective L Dessart, C Veloutsou, A Morgan-Thomas Journal of Product & Brand Management 24 (1), 28-42, 2015 | 1642 | 2015 |
| Beyond technology acceptance: Brand relationships and online brand experience A Morgan-Thomas, C Veloutsou Journal of Business Research 66 (1), 21-27, 2013 | 772 | 2013 |
| Capturing consumer engagement: duality, dimensionality and measurement L Dessart, C Veloutsou, A Morgan-Thomas Journal of Marketing Management 32 (5-6), 399-426, 2016 | 687 | 2016 |
| The evolution of platform business models: Exploring competitive battles in the world of platforms Y Zhao, S Von Delft, A Morgan-Thomas, T Buck Long Range Planning 53 (4), 101892, 2020 | 273 | 2020 |
| Post-entry internationalization dynamics: differences between SMEs in the development speed of their international sales A Morgan-Thomas, MV Jones International Small Business Journal 27 (1), 71-97, 2009 | 180 | 2009 |
| Internet and exporting: determinants of success in virtual export channels A Morgan‐Thomas, S Bridgewater International Marketing Review 21 (4/5), 393-408, 2004 | 172 | 2004 |
| Digital ecosystem and consumer engagement: A socio-technical perspective A Morgan-Thomas, L Dessart, C Veloutsou Journal of Business Research 121, 713-723, 2020 | 152 | 2020 |
| I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management SAO Ramírez, C Veloutsou, A Morgan-Thomas Journal of Product & Brand Management 28 (5), 614-632, 2019 | 112 | 2019 |
| Brand negativity: a relational perspective on anti-brand community participation L Dessart, C Veloutsou, A Morgan-Thomas European Journal of Marketing 54 (7), 1761-1785, 2020 | 91 | 2020 |
| Rethinking technology in the SME context: Affordances, practices and ICTs A Morgan-Thomas International Small Business Journal 34 (8), 1122-1136, 2016 | 76 | 2016 |
| Self-presentation, privacy and electronic word-of-mouth in social media O Pasternak, C Veloutsou, A Morgan-Thomas Journal of Product & Brand Management 26 (4), 415-428, 2017 | 75 | 2017 |
| A systematic literature review of brand commitment: Definitions, perspectives and dimensions SA Osuna Ramírez, C Veloutsou, A Morgan-Thomas Athens Journal of Business & Economics 3 (3), 305-332, 2017 | 73 | 2017 |
| Online activities and export performance of the smaller firm: A capability perspective A Morgan-Thomas European Journal of International Management 3 (3), 266-285, 2009 | 73 | 2009 |
| Of possums, hogs, and horses: Capturing the duality of student engagement in elearning A Morgan-Thomas, A Dudau Academy of management learning & education 18 (4), 564-580, 2019 | 34 | 2019 |
| What drives anti-brand community behaviours: an examination of online hate of technology brands L Dessart, A Morgan-Thomas, C Veloutsou Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 33 | 2016 |
| Communicating moral legitimacy in controversial industries: The trade in human tissue AR Reuber, A Morgan-Thomas Journal of Business Ethics 154, 49-63, 2019 | 32 | 2019 |
| Understanding eINVs through the lens of prior research in entrepreneurship, international business and international entrepreneurship AR Reuber, E Fischer, A Morgan-Thomas The Routledge companion to international entrepreneurship, 165-185, 2014 | 9 | 2014 |
| Global Online Entrepreneurship Past Research and Future Directions A Morgan-Thomas, R Reuber Adam Smith Research Foundation: Working Papers Series 4, 2013 | 6 | 2013 |
| Material Conflict: MOOCs and Institutional Logics in Business Education A Morgan-Thomas, A Abrunhosa, J Ignacio Canales Materiality in Institutions: Spaces, Embodiment and Technology in Management …, 2019 | 5 | 2019 |
| Schatzki and techno-organizational practice A Morgan-Thomas Materiality and Managerial Techniques: New Perspectives on Organizations …, 2018 | 5 | 2018 |
