| The impact of brand equity on customer acquisition, retention, and profit margin F Stahl, M Heitmann, DR Lehmann, SA Neslin Journal of Marketing 76 (4), 44-63, 2012 | 561 | 2012 |
| Modeling multiple relationships in social networks A Ansari, O Koenigsberg, F Stahl Journal of Marketing Research 48 (4), 713-728, 2011 | 198 | 2011 |
| Choosing a digital content strategy: How much should be free? D Halbheer, F Stahl, O Koenigsberg, DR Lehmann International Journal of Research in Marketing 31 (2), 192-206, 2014 | 149 | 2014 |
| The polarity of online reviews: Prevalence, drivers and implications V Schoenmueller, O Netzer, F Stahl Journal of Marketing Research 57 (5), 853-877, 2020 | 132 | 2020 |
| Climb or Jump: Status-Based Seeding in User-Generated Content Networks A Lanz, J Goldenberg, D Shapira, F Stahl Journal of Marketing Research 56 (3), 361-378, 2019 | 80 | 2019 |
| Strategies for selling paid content on newspaper and magazine web sites: an empirical analysis of bundling and splitting of news and magazine articles F Stahl, MF Sch, W Maass International Journal on Media Management 6 (1-2), 59-66, 2004 | 79 | 2004 |
| Job creation and job destruction in a regulated labor market: The case of Austria A Stiglbauer, F Stahl, R Winter-Ebmer, J Zweimüller Empirica 30, 127-148, 2003 | 77 | 2003 |
| The extreme distribution of online reviews: Prevalence, drivers and implications V Schoenmüller, O Netzer, F Stahl Columbia Business School Research Paper, 2019 | 55 | 2019 |
| Building a social network for success A Ansari, F Stahl, M Heitmann, L Bremer Journal of Marketing Research 55 (3), 321-338, 2018 | 53 | 2018 |
| Marken erfolgreich gestalten: Die 20 wichtigsten Grundsätze der Markenführung D Aaker, F Stahl, F Stöckle Springer-Verlag, 2015 | 51 | 2015 |
| Paid Content: Strategien zur Preisgestaltung beim elektronischen Handel mit digitalen Inhalten F Stahl Duv, 2006 | 28* | 2006 |
| Paid Content F Stahl Strategien zur Preisgestaltung beim elektronischen Handel mit digitalen …, 2005 | 25* | 2005 |
| Adoption and diffusion in electronic markets: an empirical analysis of attributes influencing the adoption of paid content F Stahl, W Maass Electronic Markets 16 (3), 233-244, 2006 | 24 | 2006 |
| Strategien zur Preisgestaltung beim elektronischen Handel digitaler Inhalte F Stahl Paid Content, 279-313, 2005 | 18 | 2005 |
| Polarized America: From political partisanship to preference partisanship V Schoenmueller, O Netzer, F Stahl Marketing Science Frontiers Forthcoming, 2022 | 14 | 2022 |
| Content Management Handbuch: Strategien, Theorien und Systeme für erfolgreiches Content Management F Stahl, W Maass NetAcademy Press, 2003 | 13 | 2003 |
| Content Management Handbuch W Maass, F Stahl Net Academy, 2003 | 11* | 2003 |
| Digitale Produkte richtig verkaufen A Herrmann, M Heitmann, F Stahl Harvard Business Manager, 8-12, 2006 | 7 | 2006 |
| Paid content-paid services: Analyse des deutschen Marktes und der Erfolgsfaktoren von 280 Geschäftsmodellen F Stahl, F Siegel, W Maass Univ. St. Gallen, Inst. für Medien-und Kommunikationsmanagement, 2004 | 7 | 2004 |
| Empirical Aspects on Content Management F Stahl, W Maass Third Open Source Content Management Conference, Cambridge, Massachusetts …, 2003 | 6 | 2003 |
Wolfgang MaassProfessor of Business Informatics, Saarland UniversityVerified email at iss.uni-saarland.de
