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Jungju Yu
Jungju Yu
Assistant Professor, College of Business, Korea Advanced Institute of Science and Technology
Geverifieerd e-mailadres voor kaist.ac.kr
Titel
Geciteerd door
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Jaar
Targeted advertising and consumer inference
J Shin, J Yu
Marketing Science 40 (5), 900-922, 2021
562021
The benefit of collective reputation
Z Neeman, A Öry, J Yu
The RAND Journal of Economics 50 (4), 787-821, 2019
182019
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House
J Yu
Marketing Science 40 (1), 147-167, 2021
17*2021
A model of product-portfolio design: guiding consumer search through brand positioning
TT Ke, J Shin, J Yu
Marketing Science (forthcoming), 2022
16*2022
Multidimensional Targeting and Consumer Response
S Despotakis, J Yu
Management Science (forthcoming), 2022
72022
Targeted Advertising as an Implicit Recommendation and Personal Data Opt-Out
ZE Ning, J Shin, J Yu
Available at SSRN 4239159, 2022
62022
A Model of Multi-dimensional Targeting
S Despotakis, J Yu
KAIST College of Business Working Paper Series, 2022
2022
Targeted advertising as an implicit recommendation and personal data opt-out
J YU, ZE NING, J SHIN
INFORMS Marketing Science Conference, 2021
2021
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Artikelen 1–8