| Consumers' need for uniqueness: Scale development and validation KT Tian, WO Bearden, GL Hunter Journal of consumer research 28 (1), 50-66, 2001 | 2578 | 2001 |
| Extended self and possessions in the workplace K Tian, RW Belk Journal of consumer research 32 (2), 297-310, 2005 | 446 | 2005 |
| The long-term predictive validity of the consumers’ need for uniqueness scale KT Tian, K McKenzie Journal of Consumer Psychology 10 (3), 171-193, 2001 | 366 | 2001 |
| Reconstructing the South: How commercial myths compete for identity value through the ideological shaping of popular memories and countermemories C Thompson, K Tian Journal of consumer research 34 (5), 595-613, 2008 | 233 | 2008 |
| The role of labeling processes in elderly consumers' responses to age segmentation cues K Tepper Journal of consumer research 20 (4), 503-519, 1994 | 226 | 1994 |
| The use of Western brands in asserting Chinese national identity L Dong, K Tian Journal of Consumer Research 36 (3), 504-523, 2009 | 210 | 2009 |
| Consuming cool: Behind the unemotional mask RW Belk, K Tian, H Paavola Research in consumer behavior, 183-208, 2010 | 145 | 2010 |
| Consumer-citizens of China: The role of foreign brands in the imagined future China K Tian, L Dong Taylor & Francis, 2010 | 124 | 2010 |
| Transforming health care: Empowering therapeutic communities through technology-enhanced narratives K Tian, P Sautter, D Fisher, S Fischbach, C Luna-Nevarez, K Boberg, ... Journal of Consumer Research 41 (2), 237-260, 2014 | 101 | 2014 |
| Fanatical consumption: An investigation of the behavior of sports fans through textual data SW Kelley, K Tian Sports marketing and the psychology of marketing communication, 53-92, 2004 | 56 | 2004 |
| Categories, contexts, and conflicts of consumers' nonconformity experiences K Tian Deakin University, 1997 | 54 | 1997 |
| Customer fraud and business responses: Let the marketer beware KT Tian, B Keep Bloomsbury Publishing USA, 2001 | 37 | 2001 |
| Development and validation of the Agents’ Socially Desirable Responding (ASDR) scale KC Manning, WO Bearden, K Tian Marketing Letters 20, 31-44, 2009 | 30 | 2009 |
| Consumption and the meaning of life K Tian, R Belk Research in consumer behavior, 249-274, 2006 | 19 | 2006 |
| Resisting immigrant myths: everyday consumer practices of Asian immigrants in America J Hu, TE Whittler, K Tian Consumption Markets & Culture 16 (2), 169-195, 2013 | 16 | 2013 |
| Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness K Tepper Tian, WO Bearden Essays by distinguished marketing scholars of the Society for Marketing …, 2002 | 8 | 2002 |
| Finding families: Family identity in consumption venues K Tian Advances in consumer research 32, 2005 | 6 | 2005 |
| Consuming to Be Good: Therapeutic Ideology and Transracial Adoptive Mothers RL Soster, KL Tian, AS Rose, RL Rose Journal of Consumer Affairs 53 (1), 201-233, 2019 | 4 | 2019 |
| Extended Self and Workplace Possessions, The K Tian, RW Belk University of Wyoming, 2005 | 4 | 2005 |
| “Living the brand”: the evolution and conceptualization of a philosophy-driven strategy of building organizational brands through people K Tian, M Zuniga Deakin University, 2010 | 1 | 2010 |
