john Schibrowsky
john Schibrowsky
Professor of Marketing, University of Nevada, Las Vegas
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Cited by
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The interdependence of the factors influencing the perceived quality of the online learning experience: A causal model
JW Peltier, JA Schibrowsky, W Drago
Journal of Marketing Education 29 (2), 140-153, 2007
Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing
JW Peltier, JA Schibrowsky, DE Schultz
International journal of advertising 22 (1), 93-115, 2003
Virtual communities and the assessment of online marketing education
JW Peltier, W Drago, JA Schibrowsky
Journal of Marketing Education 25 (3), 260-276, 2003
A business marketing strategy applied to student retention: A higher education initiative
R Ackerman, J Schibrowsky
Journal of College Student Retention: Research, Theory & Practice 9 (3), 307-336, 2007
The state of internet marketing research: A review of the literature and future research directions
JA Schibrowsky, JW Peltier, A Nill
European Journal of Marketing, 2007
Research on marketing ethics: A systematic review of the literature
A Nill, JA Schibrowsky
Journal of macromarketing 27 (3), 256-273, 2007
Consumer behavior in the online context
S Cummins, JW Peltier, JA Schibrowsky, A Nill
Journal of Research in Interactive Marketing, 2014
Technology adoption by small businesses: An exploratory study of the interrelationships of owner and environmental factors
JW Peltier, Y Zhao, JA Schibrowsky
International Small Business Journal 30 (4), 406-431, 2012
The impact of corporate culture, the reward system, and perceived moral intensity on marketing students' ethical decision making
A Nill, JA Schibrowsky
Journal of Marketing education 27 (1), 68-80, 2005
A review of internet marketing research over the past 20 years and future research direction
N Pomirleanu, JA Schibrowsky, J Peltier, A Nill
Journal of Research in Interactive Marketing, 2013
A professional school approach to marketing education
JA Schibrowsky, JW Peltier, TE Boyt
Journal of Marketing Education 24 (1), 43-55, 2002
Interactive psychographics: Cross-selling in the banking industry
JW Peltier, JA Schibrowsky, DE Schultz, J Davis
Journal of Advertising Research 42 (2), 7-22, 2002
Understanding the antecedents to the adoption of CRM technology by small retailers: Entrepreneurs vs owner-managers
JW Peltier, JA Schibrowsky, Y Zhao
International Small Business Journal 27 (3), 307-336, 2009
Internal marketing and the antecedents of nurse satisfaction and loyalty
JW Peltier, L Pointer, JA Schibrowsky
Health marketing quarterly 23 (4), 75-108, 2006
Gaining a competitive advantage by analyzing aggregate complaints
JA Schibrowsky, RS Lapidus
Journal of consumer marketing, 1994
Aggregate complaint analysis: a procedure for developing customer service satisfaction
RS Lapidus, JA Schibrowsky
Journal of Services Marketing, 1994
The Journal of Marketing Education Past, Present, and Future
DM Gray, JW Peltier, JA Schibrowsky
Journal of Marketing Education 34 (3), 217-237, 2012
Need for cognition, advertisement viewing time and memory for advertising stimuli
JW Peltier, JA Schibrowsky
ACR North American Advances, 1994
Internal marketing, nurse loyalty and relationship marketing: An exploratory study of German nurses
J Peltier, A Nill, JA Schibrowsky
Health Marketing Quarterly 20 (4), 63-82, 2003
A hierarchical model of the internal relationship marketing approach to nurse satisfaction and loyalty
JW Peltier, JA Schibrowsky, A Nill
European journal of marketing, 2013
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