Mascarenhas, Briance
Mascarenhas, Briance
Professor of Management, Rutgers University
Geverifieerd e-mailadres voor crab.rutgers.edu
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The need for strategic flexibility
DA Aaker, B Mascarenhas
The Journal of Business Strategy 5 (2), 74, 1984
6611984
Mobility barriers and strategic groups
B Mascarenhas, DA Aaker
Strategic Management Journal, 475-485, 1989
4001989
Strategic group dynamics
B Mascarenhas
Academy of Management Journal 32 (2), 333-352, 1989
2481989
Dynamics of core competencies in leading multinational companies
B Mascarenhas, A Baveja, M Jamil
California Management Review 40 (4), 117-132, 1998
2341998
Order of entry and performance in international markets
B Mascarenhas
Strategic Management Journal 13 (7), 499-510, 1992
2301992
Coping with uncertainty in international business
B Mascarenhas
Journal of International Business Studies 13 (2), 87-98, 1982
2121982
Strategy over the business cycle
B Mascarenhas, DA Aaker
Strategic Management Journal 10 (3), 199-210, 1989
2011989
International strategies of non-dominant firms
B Mascarenhas
Journal of International Business Studies 17 (1), 1-25, 1986
1271986
Research notes and communications first‐mover effects in multiple dynamic markets
B Mascarenhas
Strategic Management Journal 13 (3), 237-243, 1992
1231992
Domains of state-owned, privately held, and publicly traded firms in international competition
B Mascarenhas
Administrative Science Quarterly, 582-597, 1989
1181989
The coordination of manufacturing interdependence in multinational companies
B Mascarenhas
Journal of International Business Studies 15 (3), 91-106, 1984
1141984
The order and size of entry into international markets
B Mascarenhas
Journal of Business Venturing 12 (4), 287-299, 1997
861997
Five strategies for rapid firm growth and how to implement them
B Mascarenhas, A Kumaraswamy, D Day, A Baveja
Managerial and Decision Economics 23 (4‐5), 317-330, 2002
552002
The founding of specialist firms in a global fragmenting industry
B Mascarenhas
Journal of International Business Studies 27 (1), 27-42, 1996
331996
Flexibility: Its relationship to environmental dynamism and complexity
B Mascarenhas
International Studies of Management & Organization 14 (4), 107-124, 1984
301984
The strategies of small and large international specialists
B Mascarenhas
Journal of World Business 34 (3), 252-266, 1999
271999
Develop and nurture an international alliance capability
B Mascarenhas, MP Koza
Thunderbird International Business Review 50 (2), 121-128, 2008
252008
The emerging CEO agenda
B Mascarenhas
Journal of International Management 15 (3), 245-250, 2009
242009
Adoption, discontinuation and retention of a capital good innovation
B Mascarenhas
Journal of Management Studies 28 (1), 91-101, 1991
181991
Country-Risk Assessment System in Banks: Patterns and Performance
B Mascarenhas, OC Sand
Journal of International Business Studies 16 (1), 19-35, 1985
181985
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