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Mary Sullivan
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Cited by
Year
The antecedents and consequences of customer satisfaction for firms
EW Anderson, MW Sullivan
Marketing science 12 (2), 125-143, 1993
85191993
The measurement and determinants of brand equity: A financial approach
CJ Simon, MW Sullivan
Marketing science 12 (1), 28-52, 1993
29211993
Are market pioneers intrinsically stronger than later entrants?
WT Robinson, C Fornell, M Sullivan
Strategic Management Journal 13 (8), 609-624, 1992
4921992
Measuring image spillovers in umbrella-branded products
M Sullivan
Journal of Business, 309-329, 1990
4581990
Brand extensions: when to use them
MW Sullivan
Management Science 38 (6), 793-806, 1992
3031992
Slotting allowances and the market for new products
MW Sullivan
The Journal of Law and Economics 40 (2), 461-494, 1997
2671997
How brand names affect the demand for twin automobiles
MW Sullivan
Journal of marketing research 35 (2), 154-165, 1998
2291998
The effect of parent brand experience on line extension trial and repeat purchase
BD Kim, MW Sullivan
Marketing Letters 9 (2), 181-193, 1998
1341998
The effect of the Big Eight accounting firm mergers on the market for audit services
MW Sullivan
The Journal of Law and Economics 45 (2), 375-399, 2002
1152002
Spillover effects, cost savings, R&D and the use of brand extensions
P DeGraba, MW Sullivan
International Journal of Industrial Organization 13 (2), 229-248, 1995
691995
Economics at the FTC: Drug and PBM mergers and drip pricing
BWW HA Shelanski, J Farrell, D Hanner, CJ Metcalf, MW Sullivan
Review of Industrial Organization 41 (December), 303-319, 2012
212012
The role of marketing in antitrust
MW Sullivan
Journal of Public Policy & Marketing 21 (2), 247-249, 2002
212002
Economic Analysis of Hotel Resort Fees
M Sullivan
Federal Trade Commission, 2017
112017
The Auto Buyer Study: Lessons from In-Depth Consumer Interviews and Related Research
C Protection, MW Sullivan, MT Jones, CL Reynolds
2020
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Articles 1–14