Robert C. Erffmeyer
Robert C. Erffmeyer
Professor of Marketing, University of Wisconsin - Eau Claire
Verified email at uwec.edu
Title
Cited by
Cited by
Year
An empirical investigation of Japanese consumer ethics
RC Erffmeyer, BD Keillor, DT LeClair
Journal of Business Ethics 18 (1), 35-50, 1999
2541999
An exploratory study of sales force automation practices: expectations and realities
RC Erffmeyer, DA Johnson
Journal of Personal Selling & Sales Management 21 (2), 167-175, 2001
1962001
The Delphi technique: An empirical evaluation of the optimal number of rounds
RC Erffmeyer, ES Erffmeyer, IM Lane
Group & organization studies 11 (1-2), 120-128, 1986
1591986
NATID: The development and application of a national identity measure for use in international marketing
BD Keillor, GTM Hult, RC Erffmeyer, E Babakus
Journal of International Marketing 4 (2), 57-73, 1996
1491996
A content analysis of outcomes and responsibilities for consumer complaints to third-party organizations
DT McAlister, RC Erffmeyer
Journal of Business Research 56 (4), 341-351, 2003
1192003
A critical review of the literature for sales educators
S Cummins, JW Peltier, R Erffmeyer, J Whalen
Journal of Marketing Education 35 (1), 68-78, 2013
1072013
Needs assessment and evaluation in sales-training programs
RC Erffmeyer, KR Russ, JF Hair Jr
Journal of Personal Selling & Sales Management 11 (1), 17-30, 1991
961991
Improving advertising aimed at seniors.
RE Milliman, RC Erffmeyer
Journal of Advertising Research, 1989
961989
Quality and acceptance of an evaluative task: The effects of four group decision-making formats
RC Erffmeyer, IM Lane
Group & Organization Studies 9 (4), 509-529, 1984
911984
Sales management: shaping future sales leaders
JF Tanner, ED Honeycutt, R Erffmeyer
Pearson Prentice Hall, 2009
442009
Sales training practices: a cross‐national comparison
RC Erffmeyer, JA Al‐Khatib, MI Al‐Habib, JF Hair
International Marketing Review, 1993
421993
Traditional and high-tech sales training methods
RC Erffmeyer, KR Russ, JF Hair Jr
Industrial Marketing Management 21 (2), 125-131, 1992
411992
Application of content validity methods to the development of a job‐related performance rating criterion
MK Distefano Jr, MW Pryer, RC Erffmeyer
Personnel Psychology 36 (3), 621-631, 1983
321983
Developing a stakeholder approach for recruiting top-level sales students
R Agnihotri, L Bonney, AL Dixon, R Erffmeyer, EB Pullins, JZ Sojka, ...
Journal of Marketing Education 36 (1), 75-86, 2014
312014
Evaluating entry-level sales applicants: An application of policy capturing by collegiate recruiters
C Tomkovick, RC Erffmeyer, G Hietpas
Marketing Education Review 6 (3), 29-40, 1996
281996
Standards for determining the quality of online MBA education: a survey of accredited programmes
S Haugen, DA Becker, R Erffmeyer
International Journal of Services and Standards 1 (2), 193-205, 2004
252004
Assessing the value of an undergraduate marketing technology course: What do educators think?
W Hannaford, R Erffmeyer, C Tomkovick
Marketing Education Review 15 (1), 67-76, 2005
232005
Usage and perceived effectiveness of high-tech approaches to sales training
KR Russ, JF Hair, RC Erffmeyer, D Easterling
Journal of Personal Selling & Sales Management 9 (1), 46-54, 1989
201989
The future of sales training: making choices among six distance education methods
RC Erffmeyer, DA Johnson
Journal of Business & Industrial Marketing, 1997
181997
Students’ study abroad experiences: Gaijin in Japan
RC Erffmeyer, JA Al-Khatib
Marketing Education Review 7 (1), 63-69, 1997
161997
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