Robert C. Erffmeyer
Robert C. Erffmeyer
Professor of Marketing, University of Wisconsin - Eau Claire
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Cited by
Cited by
An empirical investigation of Japanese consumer ethics
RC Erffmeyer, BD Keillor, DT LeClair
Journal of Business Ethics 18 (1), 35-50, 1999
An exploratory study of sales force automation practices: expectations and realities
RC Erffmeyer, DA Johnson
Journal of Personal Selling & Sales Management 21 (2), 167-175, 2001
The Delphi technique: An empirical evaluation of the optimal number of rounds
RC Erffmeyer, ES Erffmeyer, IM Lane
Group & organization studies 11 (1-2), 120-128, 1986
NATID: The development and application of a national identity measure for use in international marketing
BD Keillor, GTM Hult, RC Erffmeyer, E Babakus
Journal of International Marketing 4 (2), 57-73, 1996
A content analysis of outcomes and responsibilities for consumer complaints to third-party organizations
DT McAlister, RC Erffmeyer
Journal of Business Research 56 (4), 341-351, 2003
A critical review of the literature for sales educators
S Cummins, JW Peltier, R Erffmeyer, J Whalen
Journal of Marketing Education 35 (1), 68-78, 2013
Needs assessment and evaluation in sales-training programs
RC Erffmeyer, KR Russ, JF Hair Jr
Journal of Personal Selling & Sales Management 11 (1), 17-30, 1991
Improving advertising aimed at seniors.
RE Milliman, RC Erffmeyer
Journal of Advertising Research, 1989
Quality and acceptance of an evaluative task: The effects of four group decision-making formats
RC Erffmeyer, IM Lane
Group & Organization Studies 9 (4), 509-529, 1984
Sales management: shaping future sales leaders
JF Tanner, ED Honeycutt, R Erffmeyer
Pearson Prentice Hall, 2009
Sales training practices: a cross‐national comparison
RC Erffmeyer, JA Al‐Khatib, MI Al‐Habib, JF Hair
International Marketing Review, 1993
Traditional and high-tech sales training methods
RC Erffmeyer, KR Russ, JF Hair Jr
Industrial Marketing Management 21 (2), 125-131, 1992
Application of content validity methods to the development of a job‐related performance rating criterion
MK Distefano Jr, MW Pryer, RC Erffmeyer
Personnel Psychology 36 (3), 621-631, 1983
Developing a stakeholder approach for recruiting top-level sales students
R Agnihotri, L Bonney, AL Dixon, R Erffmeyer, EB Pullins, JZ Sojka, ...
Journal of Marketing Education 36 (1), 75-86, 2014
Evaluating entry-level sales applicants: An application of policy capturing by collegiate recruiters
C Tomkovick, RC Erffmeyer, G Hietpas
Marketing Education Review 6 (3), 29-40, 1996
Standards for determining the quality of online MBA education: a survey of accredited programmes
S Haugen, DA Becker, R Erffmeyer
International Journal of Services and Standards 1 (2), 193-205, 2004
Assessing the value of an undergraduate marketing technology course: What do educators think?
W Hannaford, R Erffmeyer, C Tomkovick
Marketing Education Review 15 (1), 67-76, 2005
Usage and perceived effectiveness of high-tech approaches to sales training
KR Russ, JF Hair, RC Erffmeyer, D Easterling
Journal of Personal Selling & Sales Management 9 (1), 46-54, 1989
The future of sales training: making choices among six distance education methods
RC Erffmeyer, DA Johnson
Journal of Business & Industrial Marketing, 1997
Students’ study abroad experiences: Gaijin in Japan
RC Erffmeyer, JA Al-Khatib
Marketing Education Review 7 (1), 63-69, 1997
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