| Assessing the use and impact of humor on advertising effectiveness: A contingency approach HE Spotts, MG Weinberger, AL Parsons Journal of advertising 26 (3), 17-32, 1997 | 348 | 1997 |
| Humor in US versus UK TV commercials: A comparison MG Weinberger, HE Spotts Journal of Advertising 18 (2), 39-44, 1989 | 266 | 1989 |
| The use and effect of humor in different advertising media MG Weinberger, H Spotts, L Campbell, AL Parsons Journal of advertising research 35 (3), 44-57, 1995 | 244 | 1995 |
| Achieving marketing curriculum integration: A live case study approach ELR Elam, HE Spotts Journal of marketing education 26 (1), 50-65, 2004 | 233 | 2004 |
| A Situational View of Information Content in TV Advertising in the US and UK MG Weinberger, HE Spotts journal of Marketing 53 (1), 89-94, 1989 | 168 | 1989 |
| Marketing déjà vu: the discovery of integrated marketing communications HE Spotts, DR Lambert, ML Joyce Journal of Marketing Education 20 (3), 210-218, 1998 | 100 | 1998 |
| Evidence of a relationship between need for cognition and chronological age: Implications for persuasion in consumer research. H Spotts Advances in consumer research 21 (1), 1994 | 76 | 1994 |
| Communicating with the elderly consumer: The growing health HE Spotts Jr, CD Schewe Marketing Health Services 9 (3), 36, 1989 | 69 | 1989 |
| Opportunity Thinktank: Laying a foundation for the entrepreneurially minded engineer R Gettens, HE Spotts, JA Riofrío 2015 ASEE Annual Conference & Exposition, 26.1208. 1-26.1208. 21, 2015 | 38 | 2015 |
| Publicity and advertising: what matter most for sales? H E. Spotts, M G. Weinberger, M F. Weinberger European Journal of Marketing 48 (11/12), 1986-2008, 2014 | 38 | 2014 |
| How digital conversations reinforce Super Bowl advertising: The power of earned media drives television engagement HE Spotts, SC Purvis, S Patnaik Journal of Advertising Research 54 (4), 454-468, 2014 | 35 | 2014 |
| The Self-Reference Effect in Persuasion Implications for Marketing Strategy. K Debevec, HE Spotts, JB Kernan Advances in Consumer Research 14 (1), 1987 | 28 | 1987 |
| Marketplace footprints: connecting marketing communication and corporate brands HE Spotts, MG Weinberger European Journal of Marketing 44 (5), 591-609, 2010 | 25 | 2010 |
| Evaluating the Effects of Team Composition and Performance Environment on Team Performance. HE Spotts, AF Chelte Journal of Behavioral & Applied Management 6 (2), 2005 | 22 | 2005 |
| Innovation to entrepreneurship in the first year engineering experience JA Riofrio, R Gettens, AD Santamaria, TK Keyser, RE Musiak, HE Spotts 2015 ASEE Annual Conference & Exposition, 26.969. 1-26.969. 17, 2015 | 19 | 2015 |
| How publicity and advertising spending affect marketing and company performance: print media publicity about durable-goods/services brands has a stronger impact than advertising HE Spotts, MG Weinberger, MF Weinberger Journal of Advertising Research 55 (4), 416-432, 2015 | 15 | 2015 |
| Humor in United-States Versus Uk Tv Commercials-a Comparison MG Weinberger, HE Spotts Journal of Advertising 18 (2), 39-44, 1989 | 14 | 1989 |
| We'd rather fight than switch: music industry in a time of change HE Spotts Journal of the international academy for Case Studies 16 (5), 33, 2010 | 10 | 2010 |
| Humor in US versus UK TV advertising H Spotts Journal of Advertising 18 (2), 39-44, 1989 | 10 | 1989 |
| The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services HE Spotts, MG Weinberger, AG Assaf, MF Weinberger Journal of Business Research 152, 387-397, 2022 | 9 | 2022 |
