| When brands take a stand: the nature of consumers’ polarized reactions to social narrative videos T Milfeld, DJ Flint Journal of Product & Brand Management 30 (4), 532-548, 2021 | 36 | 2021 |
| Sustainable customer experience: Bridging theory and practice P Signori, I Gozzo, DJ Flint, T Milfeld, B Satinover Nichols The Synergy of Business Theory and Practice: Advancing the practical …, 2019 | 32 | 2019 |
| Sustainability advertising: Literature review and framework for future research S Rathee, T Milfeld International Journal of Advertising 43 (1), 7-35, 2024 | 18 | 2024 |
| A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising T Milfeld, E Haley, DJ Flint Journal of Advertising 50 (5), 603-621, 2021 | 15 | 2021 |
| Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment T Milfeld, E Haley Journal of Current Issues & Research in Advertising 43 (1), 26-46, 2022 | 10 | 2022 |
| Riding the wave: How and when public issue salience impacts corporate social responsibility advertising T Milfeld, DJ Flint, AR Zablah Journal of Advertising 53 (1), 148-159, 2024 | 5 | 2024 |
| Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers T Milfeld, M Pittman International Journal of Advertising 43 (1), 173-201, 2024 | 3 | 2024 |
| Purpose Advertising And the Credibility Gap: How Consumers Respond to Established Versus Emergent Brand Activist Messaging T Milfeld, E Haley Journal of Advertising Research 64 (1), 59-79, 2024 | 1 | 2024 |
| Enviro-Bragging: When Influencers Should Not Be Humble about a Brand’s Sustainability M Pittman, T Milfeld Journal of Interactive Advertising 23 (3), 259-274, 2023 | 1 | 2023 |
| Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change: On Social Media, One Tip versus Many Is More Effective for Nongreen Consumers M Pittman, T Milfeld, K Youn Journal of Advertising Research, 2024 | | 2024 |
| HERE’SA TIP: LESS INFORMATION IS MORE MOTIVATION FOR NONGREEN CONSUMERS M Pittman, T Milfeld, K Youn CONFERENCE OF THE AMERICAN ACADEMY OF ADVERTISING, 42, 2023 | | 2023 |
| How and When CSR Advertising Positively and Negatively Impacts Brand Attitudes TD Milfeld | | 2022 |
| SURPRISE, SURPRISE: AFFECTIVE RESPONSE TO ENVIRONMENTAL AND SOCIAL MESSAGES FROM (NON) SUSTAINABLE BRANDS T Milfeld American Academy of Advertising. Conference. Proceedings (Online), 49-49, 2020 | | 2020 |
| TOO FAR AND AWAY? THE EFFECT OF SOCIAL NARRATIVE VIDEOS ON BRAND AND REAL-WORLD ATTITUDES T Milfeld, DJ Flint 2020 AMA Summer Academic Conference, 843, 2020 | | 2020 |
| Sustainability Signaling, Corporate Identity Congruence & Corporate Image Congruence T Milfeld, DJ Flint, P Signori, BS Nichols, I Gozzo AMA Conference Proceedings, 1-17, 2019 | | 2019 |
Daniel J. FlintProfessor of Marketing, University of TennesseeVerified email at utk.edu
