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Dr Ines Branco Illodo
Dr Ines Branco Illodo
Senior Lecturer in Marketing, University of Stirling
Adresse e-mail validée de stir.ac.uk
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Food sharing, redistribution, and waste reduction via mobile applications: A social network analysis
J Harvey, A Smith, J Goulding, IB Illodo
Industrial Marketing Management 88, 437-448, 2020
1692020
Why cryptocurrencies want privacy: A review of political motivations and branding expressed in “privacy coin” whitepapers
J Harvey, I Branco-Illodo
Political Branding, 103-131, 2020
242020
The ‘perfect gift’and the ‘best gift ever’: An integrative framework for truly special gifts
I Branco-Illodo, T Heath
Journal of Business Research 120, 418-424, 2020
212020
“You really shouldn't have!” Coping with failed gift experiences
I Branco-Illodo, T Heath, C Tynan
European Journal of Marketing 54 (4), 857-883, 2020
182020
Thrilled to have “bagged a bargain” or “bitter” and “very frustrating”? Exploring consumer attitudes to value and deals in tourism
S McCabe, I Branco Illodo
Journal of Travel Research 58 (6), 945-960, 2019
132019
Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum
C Pich, J Harvey, G Armannsdottir, M Poorrezaei, I Branco-Illodo, ...
International Journal of Market Research 60 (6), 589-610, 2018
102018
Nudging and choice architecture: Perspectives and challenges
CC Leal, I Branco-Illodo, BMN Oliveira, L Esteban-Salvador
Revista de Administração Contemporânea 26 (05), e220098, 2022
52022
Nudging e Arquitetura da Escolha: Perspetivas e Desafios
CC Leal, I Branco-Illodo, BM Oliveira, L Esteban-Salvador
Revista de Administração Contemporânea 26, e220098, 2022
22022
Young voters UK: engagement, disengagement and re-engagement?
C Pich, J Harvey, G Armannsdottir, M Poorrezaei, I Branco Illodo
12018
Gifts to whom? Towards a network view of gift receivers
I Branco-Illodo, T Heath, C Tynan
European Journal of Marketing 57 (10), 2860-2892, 2023
2023
Exploring young voter engagement and journey mapping across political events
M Poorrezaei, C Pich, G Armannsdottir, I Branco-Illodo, J Harvey
International Journal of Market Research 65 (5), 532-565, 2023
2023
Young Voters’ Engagement: A Customer Journeys Perspective
M Poorrezaei, C Pich, G Armannsdottir, I Branco-Illodo, J Harvey
International Journal of Market Research, 2022
2022
Ill-fated interactions: modeling complaints on a food waste fighting platform
G Nica-Avram, V Ljevar, J Harvey, I Branco-Illodo, S Gallage, J Goulding
2022 IEEE International Conference on Big Data (Big Data), 4105-4109, 2022
2022
Jubilee: from home movies to tea cosies–why people love sending gifts to the Queen
M Moufahim, C Pich, I Branco-Illodo
The Conversation Trust, 2022
2022
The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract
I Branco-Illodo, LQ Siebers, L Lee, F Li
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020
2020
The role of employee attachment in creating service climate: a low-skilled workers’ perspective
I Branco Illodo, LQ Siebers, L Lee, F Li
2019
Marketing Brexit: investigating young voter engagement with the EU Referendum
C Pich, J Harvey, G Armannsdottir, M Poorrezaei, I Branco-Illodo
International Journal of Market Research, 2018
2018
IT MIGHT NOT BE PERFECT… BUT IT IS THE BEST GIFT EVER!
I Branco-Illodo, T Heath
Global Marketing Conference, 833-834, 2018
2018
The effects of price deals, discounts and incentives on tourist behaviour
S McCabe, I Branco Illodo
2017
Who Are the Gift Receivers? A Dynamic Gift-Giving Network: An Abstract
I Branco-Illodo, T Heath, C Tynan
Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017
2017
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