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Dr. Vikram Kumar
Dr. Vikram Kumar
Unknown affiliation
Verified email at srvmedia.com
Title
Cited by
Cited by
Year
Setting the future of digital and social media marketing research: Perspectives and research propositions
YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ...
International journal of information management 59, 102168, 2021
19242021
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
YK Dwivedi, L Hughes, AM Baabdullah, S Ribeiro-Navarrete, ...
International Journal of Information Management 66, 102542, 2022
14272022
Online Advertising Strategies to Effectivly Market a Business School
RM Vikram Kumar, Ramakrishnan Raman
International Journal of Higher Education 10 (4), 61, 2021
5*2021
Marketing your Business School on Social Media: Analyzing Social Media Content for Adopting the Right Strategies
RR Vikram Kumar
Journal of Computer Science 15 (9), 1256-1282, 2019
52019
Social media by Indian universities-does it convince or confuse international students in university choice?
RR Vikram Kumar
International Journal of Higher Education 9 (5), 167-180, 2020
42020
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Articles 1–5