| Interactive functions and their impacts on the appeal of Internet presence sites. S Ghose, W Dou Journal of Advertising research 38 (2), 29-43, 1998 | 944 | 1998 |
| Social factors in user perceptions and responses to advertising in online social networking communities F Zeng, L Huang, W Dou Journal of interactive advertising 10 (1), 1-13, 2009 | 498 | 2009 |
| The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence G Wang, W Dou, W Zhu, N Zhou Journal of Business Research 68 (9), 1928-1936, 2015 | 365 | 2015 |
| Brand positioning strategy using search engine marketing W Dou, KH Lim, C Su, N Zhou, N Cui MIS quarterly, 261-279, 2010 | 347 | 2010 |
| Note from special issue editors: Advertising with user-generated content: A framework and research agenda S Krishnamurthy, W Dou Journal of Interactive Advertising 8 (2), 1-4, 2008 | 318 | 2008 |
| Consumption attitudes and adoption of new consumer products: a contingency approach G Wang, W Dou, N Zhou European Journal of Marketing 42 (1/2), 238-254, 2008 | 237 | 2008 |
| Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China C Su, Z Yang, G Zhuang, N Zhou, W Dou Journal of International Business Studies 40, 668-689, 2009 | 181 | 2009 |
| Generational and regional differences in media consumption patterns of Chinese generation X consumers W Dou, G Wang, N Zhou Journal of Advertising 35 (2), 101-110, 2006 | 179 | 2006 |
| Will internet users pay for online content? W Dou Journal of Advertising Research 44 (4), 349-359, 2004 | 166 | 2004 |
| The Internet of Things and interaction style: the effect of smart interaction on brand attachment J Wu, J Chen, W Dou Journal of Marketing Management 33 (1-2), 61-75, 2017 | 135 | 2017 |
| Using brand websites to build brands online: A product versus service brand comparison W Dou, S Krishnamurthy Journal of advertising research 47 (2), 193-206, 2007 | 133 | 2007 |
| A structural analysis of business-to-business digital markets W Dou, DC Chou Industrial marketing management 31 (2), 165-176, 2002 | 114 | 2002 |
| Using corporate websites for export marketing W Dou, CM Tan Journal of Advertising Research 42 (5), 105-116, 2002 | 106 | 2002 |
| The interactive effects of sales force controls on salespeople behaviors and customer outcomes G Wang, W Dou, N Zhou Journal of Personal Selling & Sales Management 32 (2), 225-243, 2012 | 76 | 2012 |
| A dynamic nonlinear model of online retail competition using cusp catastrophe theory W Dou, S Ghose Journal of Business Research 59 (7), 838-848, 2006 | 74 | 2006 |
| Exploring relationship satisfaction between global professional service firms and local clients in emerging markets W Dou, H Li, N Zhou, C Su Journal of international business studies 41, 1198-1217, 2010 | 73 | 2010 |
| Flying or dying? Organizational change, customer participation, and innovation ambidexterity in emerging economies M Chen, Z Yang, W Dou, F Wang Asia Pacific Journal of Management 35, 97-119, 2018 | 69 | 2018 |
| Post, eat, change: The effects of posting food photos on consumers’ dining experiences and brand evaluation J Zhu, L Jiang, W Dou, L Liang Journal of Interactive Marketing 46 (1), 101-112, 2019 | 68 | 2019 |
| How smart are ‘smart banners’? W Dou, R Linn, S Yang Journal of Advertising Research 41 (4), 31-43, 2001 | 66 | 2001 |
| Advertiser risk taking, campaign originality, and campaign performance G Wang, W Dou, H Li, N Zhou Journal of Advertising 42 (1), 42-53, 2013 | 59 | 2013 |
