Lisa OMalley
Lisa OMalley
Professor of Marketing, Kemmy Business School, University of Limerick
Verified email at
Cited by
Cited by
Relationship marketing in consumer markets–rhetoric or reality?
L O’Malley, C Tynan
European Journal of marketing, 2000
Can loyalty schemes really build loyalty?
L O’Malley
Marketing intelligence & planning, 1998
Mapping the re‐engagement of CRM with relationship marketing
D Mitussis, L O'Malley, M Patterson
European journal of Marketing, 2006
Professional interaction: Exploring the concept of attraction
LC Harris, L O'malley, M Patterson
Marketing theory 3 (1), 9-36, 2003
Beyond the frills of relationship marketing
L O'Malley, A Prothero
Journal of Business Research 57 (11), 1286-1294, 2004
The utility of the relationship metaphor in consumer markets: a critical evaluation
L O'malley, C Tynan
Journal of Marketing Management 15 (7), 587-602, 1999
Roles, role performance, and radical innovation competences
V Story, L O'Malley, S Hart
Industrial Marketing Management 40 (6), 952-966, 2011
Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets
L O'Malley, M Patterson, M Evans
Journal of marketing management 13 (6), 541-559, 1997
Place‐product or place narrative (s)? Perspectives in the Marketing of Tourism Destinations
M Lichrou, L O'Malley, M Patterson
Journal of Strategic Marketing 16 (1), 27-39, 2008
Hidden mountain: the social avoidance of waste
E De Coverly, P McDonagh, L O'Malley, M Patterson
Journal of Macromarketing 28 (3), 289-303, 2008
Strategic B2B customer experience management: the importance of outcomes-based measures
J Zolkiewski, V Story, J Burton, P Chan, A Gomes, P Hunter-Jones, ...
Journal of Services Marketing, 2017
Relational resources and competences for radical product innovation
V Story, S Hart, L O'Malley
Journal of Marketing Management 25 (5-6), 461-481, 2009
Brands, consumers and relationships: A review
M Patterson, L O Malley
Irish Marketing Review 18 (1/2), 10, 2006
Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network
R Filieri, RC McNally, M O'Dwyer, L O'Malley
Industrial Marketing Management 43 (3), 429-440, 2014
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
S Bettany, S Dobscha, L O'Malley, A Prothero
Marketing Theory 10 (1), 3-28, 2010
Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
M Lichrou, L O'malley, M Patterson
Place Branding and Public Diplomacy 6 (2), 134-144, 2010
Vanishing point: the mix management paradigm re-viewed
L O'Malley, M Patterson
Journal of Marketing Management 14 (8), 829-851, 1998
Vanishing point: the mix management paradigm re-viewed
L O'Malley, M Patterson
Journal of Marketing Management 14 (8), 829-851, 1998
Buying into motherhood? Problematic consumption and ambivalence in transitional phases
Voice Group
Consumption, Markets and Culture 13 (4), 373-397, 2010
A reappraisal of the relationship marketing constructs of commitment and trust
L O’Malley, C Tynan
New and evolving paradigms: The emerging future of marketing 1486, 1503, 1997
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