| Innovation in healthcare: Issues and future trends R Thakur, SHY Hsu, G Fontenot Journal of Business Research 65 (4), 562-569, 2012 | 412 | 2012 |
| Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness R Thakur, A Angriawan, JH Summey Journal of Business research 69 (8), 2764-2773, 2016 | 238 | 2016 |
| Service innovation: A comparative study of US and Indian service firms R Thakur, D Hale Journal of Business Research 66 (8), 1108-1123, 2013 | 229 | 2013 |
| Customer portfolio management (CPM) for improved customer relationship management (CRM): Are your customers platinum, gold, silver, or bronze? R Thakur, L Workman Journal of Business Research 69 (10), 4095-4102, 2016 | 157 | 2016 |
| Cross-cultural differences in the adoption of social media DA Alsaleh, MT Elliott, FQ Fu, R Thakur Journal of Research in Interactive Marketing 13 (1), 119-140, 2019 | 123 | 2019 |
| The impact of high-quality firm achievements on shareholder value: focus on Malcolm Baldrige and JD Power and Associates awards SK Balasubramanian, I Mathur, R Thakur Journal of the Academy of Marketing Science 33 (4), 413-422, 2005 | 110 | 2005 |
| A parsimonious model of the antecedents and consequence of online trust: An uncertainty perspective A Angriawan, R Thakur Journal of Internet Commerce 7 (1), 74-94, 2008 | 76 | 2008 |
| CRM as strategy: Avoiding the pitfall of tactics. R Thakur, JH Summey, SK Balasubramanian Marketing Management Journal 16 (2), 2006 | 57 | 2006 |
| Long term effects of service adaptations made under pandemic conditions: The new “post COVID-19” normal J John, R Thakur European Journal of Marketing 55 (6), 1679-1700, 2021 | 38 | 2021 |
| What motivates consumers to partake in cyber shilling? R Thakur, D Hale, JH Summey Journal of Marketing Theory and Practice 26 (1-2), 181-195, 2018 | 32 | 2018 |
| A perceptual approach to understanding user-generated media behavior R Thakur, J H. Summey, J John Journal of Consumer Marketing 30 (1), 4-16, 2013 | 29 | 2013 |
| e-Trust: Empirical insights into influential antecedents R Thakur, JH Summey Marketing Management Journal 17 (2), 67-80, 2007 | 29 | 2007 |
| Strategic crisis response: managerial implications and direction for recovery and survival R Thakur, D Hale Journal of Business & Industrial Marketing 37 (10), 1959-1973, 2022 | 27 | 2022 |
| A comparative study of corporate user-generated media behavior: Cross-cultural B2B context R Thakur, D AlSaleh Industrial Marketing Management 73, 125-136, 2018 | 27 | 2018 |
| Factors contributing to cognitive absorption and grounded learning effectiveness in a competitive business marketing simulation DS Baker, J Underwood III, R Thakur Marketing Education Review 27 (3), 127-140, 2017 | 24 | 2017 |
| Emotional information management: Concept development and measurement in public service announcements HA Taute, BA Huhmann, R Thakur Psychology & Marketing 27 (5), 417-444, 2010 | 20 | 2010 |
| Impact of cognition, affect, and social factors on technology adoption D AlSaleh, R Thakur International Journal of Technology Marketing 13 (2), 178-200, 2019 | 18 | 2019 |
| Optimizing CRM: a framework for enhancing profitability and increasing lifetime value of customers R Thakur, JH Summey Marketing Management Journal 20 (2), 140-151, 2010 | 17 | 2010 |
| Drivers of managers’ affect (emotions) and corporate website usage: a comparative analysis between a developed and developing country R Thakur, D AlSaleh Journal of Business & Industrial Marketing 36 (6), 962-976, 2021 | 15 | 2021 |
| FILTERING PROFITABLE FROM NOT-SO-PROFITABLE CUSTOMERS USING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TECHNOLOGY. R Thakur, JH Summey Marketing Management Journal 15 (2), 2005 | 15 | 2005 |
Dena HaleAssistant Professor Of Sales & Marketing, Stetson UniversityVerified email at semo.edu
