Aaron Ahuvia
Aaron Ahuvia
Verified email at umd.umich.edu - Homepage
Cited by
Cited by
Some antecedents and outcomes of brand love
BA Carroll, AC Ahuvia
Marketing letters 17 (2), 79-89, 2006
Brand love
R Batra, A Ahuvia, RP Bagozzi
Journal of marketing 76 (2), 1-16, 2012
Beyond the extended self: Loved objects and consumers' identity narratives
AC Ahuvia
Journal of consumer research 32 (1), 171-184, 2005
Personal taste and family face: Luxury consumption in Confucian and Western societies
NY Wong, AC Ahuvia
Psychology & Marketing 15 (5), 423-441, 1998
The structure of goal contents across 15 cultures.
FME Grouzet, T Kasser, A Ahuvia, JMF Dols, Y Kim, S Lau, RM Ryan, ...
Journal of personality and social psychology 89 (5), 800, 2005
Materialistic values and well‐being in business students
T Kasser, A Ahuvia
European journal of social psychology 32 (1), 137-146, 2002
Traditional, interpretive, and reception based content analyses: Improving the ability of content analysis to address issues of pragmatic and theoretical concern
A Ahuvia
Social indicators research 54 (2), 139-172, 2001
Individualism/collectivism and cultures of happiness: A theoretical conjecture on the relationship between consumption, culture and subjective well-being at the national level
AC Ahuvia
Journal of Happiness Studies 3 (1), 23-36, 2002
Personality and values based materialism: Their relationship and origins
AC Ahuvia, NY Wong
Journal of consumer psychology 12 (4), 389-402, 2002
Income, consumption, and subjective well-being: Toward a composite macromarketing model
AC Ahuvia, DC Friedman
Journal of macromarketing 18 (2), 153-168, 1998
If money doesn’t make us happy, why do we act as if it does?
A Ahuvia
Journal of economic psychology 29 (4), 491-507, 2008
You’re so lovable: Anthropomorphism and brand love
PA Rauschnabel, AC Ahuvia
Journal of Brand Management 21 (5), 372-395, 2014
Beyond smiling: social support and service quality
MB Adelman, A Ahuvia, C Goodwin
Service quality: New directions in theory and practice, 139-71, 1994
I love it. Towards a unifying theory of love across diverse love objects.
AC Ahuvia
Brand love: development and validation of a practical scale
RP Bagozzi, R Batra, A Ahuvia
Marketing Letters 28 (1), 1-14, 2017
Formal intermediaries in the marriage market: A typology and review
AC Ahuvia, MB Adelman
Journal of Marriage and the Family, 452-463, 1992
Materialism: Origins and implications for personal well-being
A Ahuvia, N Wong
ACR European Advances, 1995
Social support in the service sector: the antecedents, processes, and outcomes of social support in an introductory service
MB Adelman, AC Ahuvia
Journal of Business Research 32 (3), 273-282, 1995
Love, desire, and identity: A conditional integration theory of the love of things
AC Ahuvia, R Batra, RP Bagozzi
Handbook of brand relationships, 364-379, 2014
For the love of money: Materialism and product love
A Ahuvia
ACR Special Volumes, 1992
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