| The role of internal branding in the delivery of employee brand promise K Punjaisri, A Wilson Journal of brand management 15 (1), 57-70, 2007 | 789 | 2007 |
| Exploring the relationship between corporate, internal and employer branding C Foster, K Punjaisri, R Cheng Journal of Product & Brand Management 19 (6), 401-409, 2010 | 771 | 2010 |
| Internal branding: an enabler of employees' brand‐supporting behaviours K Punjaisri, H Evanschitzky, A Wilson Journal of service Management 20 (2), 209-226, 2009 | 537 | 2009 |
| Internal branding process: key mechanisms, outcomes and moderating factors K Punjaisri, A Wilson European journal of Marketing 45 (9/10), 1521-1537, 2011 | 515 | 2011 |
| Exploring the influences of internal branding on employees' brand promise delivery: implications for strengthening customer–brand relationships K Punjaisri, A Wilson, H Evanschitzky Journal of relationship marketing 7 (4), 407-424, 2008 | 274 | 2008 |
| Internal branding to influence employees' brand promise delivery: a case study in Thailand K Punjaisri, A Wilson, H Evanschitzky Journal of Service Management 20 (5), 561-579, 2009 | 188 | 2009 |
| Internal brand co-creation: The experiential brand meaning cycle in higher education D Dean, RE Arroyo-Gamez, K Punjaisri, C Pich Journal of business research 69 (8), 3041-3048, 2016 | 185 | 2016 |
| Millennial Chinese consumers' perceived destination brand value J Luo, BL Dey, C Yalkin, U Sivarajah, K Punjaisri, Y Huang, DA Yen Journal of Business Research 116, 655-665, 2020 | 81 | 2020 |
| Aligning employee service recovery performance with brand values: The role of brand-specific leadership K Punjaisri, H Evanschitzky, J Rudd Journal of Marketing Management 29 (9-10), 981-1006, 2013 | 76 | 2013 |
| Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign C Pich, D Dean, K Punjaisri Journal of Marketing Communications 22 (1), 100-117, 2016 | 54 | 2016 |
| Chain coordinators’ strategic leadership and coordination effectiveness: New Zealand-Euro agri-food supply chains P Akhtar, S Kaur, K Punjaisri European Business Review 29 (5), 515-533, 2017 | 41 | 2017 |
| Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention-Privacy the Achilles heel A Gutierrez, K Punjaisri, B Desai, SFS Alwi, S O'Leary, ... Journal of Retailing and Consumer Services 72, 103272, 2023 | 33 | 2023 |
| Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis A Boukis, K Punjaisri, JMT Balmer, K Kaminakis, A Papastathopoulos Journal of Business Research 131, 673-685, 2021 | 24 | 2021 |
| Impacts of COVID-19 on sustainable agriculture value chain development in Thailand and ASEAN R Tansuchat, S Suriyankietkaew, P Petison, K Punjaisri, S Nimsai Sustainability 14 (20), 12985, 2022 | 14 | 2022 |
| Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia BL Dey, M Sarma, A Pandit, D Sarpong, S Kumari, K Punjaisri Production Planning & Control 30 (10-12), 1019-1031, 2019 | 13 | 2019 |
| Brand value co-creation with employees through the Leader-Member Exchange theory: the case of a corporate brand K Punjaisri, J Balmer The International Corporate Idenity Group (ICIG), 2016 | 5 | 2016 |
| Exploring the relationship between corporate, internal and employer branding F FOSTER, K Punjaisri JOURNAL OF PRODUCT AND BRAND MANAGEMENT 19 (6), 411-419, 2011 | 5 | 2011 |
| Brand promise delivery from the customer-interface: employees' perspective K Punjaisri University of Strathclyde, 2008 | 5 | 2008 |
| Exploring the relationship between corporate, internal and employer branding-an empirical study C Foster, K Punjaisri, R Cheng Nottingham Trent University, 2011 | 3 | 2011 |
| How do different service employees deliver the brand to consumers? An Abstract A Boukis, K Kaminakis, A Papastathopoulos, K Punjaisri, J Balmer Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 1 | 2018 |
