| The performance of ML, GLS, and WLS estimation in structural equation modeling under conditions of misspecification and nonnormality UH Olsson, T Foss, SV Troye, RD Howell Structural equation modeling 7 (4), 557-595, 2000 | 1034 | 2000 |
| The quality and effectiveness of marketing strategy: Effects of functional and dysfunctional conflict in intraorganizational relationships A Menon, SG Bharadwaj, R Howell Journal of the Academy of Marketing Science 24, 299-313, 1996 | 751 | 1996 |
| On the meaning and measurement of religiosity in consumer research RE Wilkes, JJ Burnett, RD Howell Journal of the academy of marketing science 14, 47-56, 1986 | 595 | 1986 |
| Reconsidering formative measurement. RD Howell, E Breivik, JB Wilcox Psychological methods 12 (2), 205, 2007 | 586 | 2007 |
| Salesforce socialization AJ Dubinsky, RD Howell, TN Ingram, DN Bellenger Journal of Marketing 50 (4), 192-207, 1986 | 566 | 1986 |
| Questions about formative measurement JB Wilcox, RD Howell, E Breivik Journal of Business Research 61 (12), 1219-1228, 2008 | 390 | 2008 |
| Career versus organizational commitment: antecedents and con WR Darden, R Hampton, RD Howell Journal of retailing 65 (1), 80, 1989 | 308 | 1989 |
| Business definition and performance GL Frazier, RD Howell Journal of Marketing 47 (2), 59-67, 1983 | 283 | 1983 |
| Covariance structure modeling and measurement issues: a note on “interrelations among a channel entity's power sources” RD Howell Journal of Marketing Research 24 (1), 119-126, 1987 | 256 | 1987 |
| Consumer complaining behavior: a review and prospectus J Singh, R Howell | 171 | 1984 |
| Socialization effects of retail work experience on shopping orientations WR Darden, RD Howell Journal of the Academy of Marketing Science 15 (3), 52-63, 1987 | 160 | 1987 |
| Is formative measurement really measurement? Reply to Bollen (2007) and Bagozzi (2007). RD Howell, E Breivik, JB Wilcox American Psychological Association 12 (2), 238, 2007 | 146 | 2007 |
| An integrated model of sales managers’ communication practices MC Johlke, DF Duhan, RD Howell, RW Wilkes Journal of the Academy of Marketing Science 28 (2), 263-277, 2000 | 144 | 2000 |
| Congruence in sales force evaluations: relation to sales force perceptions of conflict and ambiguity LB Chonko, RD Howell, DN Bellenger Journal of Personal Selling & Sales Management 6 (1), 35-48, 1986 | 138 | 1986 |
| Theoretic fit and empirical fit: The performance of maximum likelihood versus generalized least squares estimation in structural equation models UH Olsson, SV Troye, RD Howell Multivariate behavioral research 34 (1), 31-58, 1999 | 131 | 1999 |
| Research Into Shopping Mall Choice Behavior. RD Howell, JD Rogers Advances in consumer research 8 (1), 1981 | 125 | 1981 |
| A MULTIVARIATE EXAMINATION OF A PATRONAGE MODEL: THE IMPACT OF VALUES AND LIFE STYLE ON SHOPPING ORIENTATIONS. RD Howell | 125 | 1980 |
| Multidimensionality of entrepreneurial firm-level processes: do the dimensions covary? PE Stetz, R Howell, A Stewart, JD Blair, MD Fottler Frontiers of entrepreneurship research, 2000 | 119 | 2000 |
| Adaptive designs for likert-type data: an approach for implementing marketing surveys J Singh, RD Howell, GK Rhoads Journal of Marketing Research 27 (3), 304-321, 1990 | 103 | 1990 |
| Self-esteem, role stress, and job satisfaction among marketing managers RD Howell, DN Bellenger, JB Wilcox Journal of Business Research 15 (1), 71-84, 1987 | 86 | 1987 |
