Stephan Ludwig
Stephan Ludwig
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Cited by
Cited by
More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates
S Ludwig, K De Ruyter, M Friedman, EC Brüggen, M Wetzels, G Pfann
Journal of marketing 77 (1), 87-103, 2013
Uniting the tribes: Using text for marketing insight
J Berger, A Humphreys, S Ludwig, WW Moe, O Netzer, DA Schweidel
Journal of marketing 84 (1), 1-25, 2020
Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages
F Villarroel Ordenes, D Grewal, S Ludwig, KD Ruyter, D Mahr, M Wetzels
Journal of Consumer Research 45 (5), 988-1012, 2019
Detecting, preventing, and mitigating online firestorms in brand communities
D Herhausen, S Ludwig, D Grewal, J Wulf, M Schoegel
Journal of marketing 83 (3), 1-21, 2019
Unveiling what is written in the stars: Analyzing explicit, implicit, and discourse patterns of sentiment in social media
F Villarroel Ordenes, S Ludwig, K De Ruyter, D Grewal, M Wetzels
Journal of Consumer Research 43 (6), 875-894, 2017
What happens in Vegas stays on TripAdvisor? A theory and technique to understand narrativity in consumer reviews
T Van Laer, J Edson Escalas, S Ludwig, EA Van Den Hende
Journal of Consumer Research 46 (2), 267-285, 2019
Take their word for it
S Ludwig, K De Ruyter, D Mahr, M Wetzels, E Brüggen, T De Ruyck
Mis Quarterly 38 (4), 1201-1218, 2014
The future of digital communication research: Considering dynamics and multimodality
D Grewal, D Herhausen, S Ludwig, FV Ordenes
Journal of Retailing 98 (2), 224-240, 2022
Decoding social media speak: developing a speech act theory research agenda
S Ludwig, K de Ruyter
Journal of Consumer Marketing 33 (2), 124-134, 2016
Regional adoption of business-to-business electronic commerce in China: Role of e-readiness
J Tan, S Ludwig
International Journal of Electronic Commerce 20 (3), 408-439, 2016
Untangling a web of lies: Exploring automated detection of deception in computer-mediated communication
S Ludwig, T Van Laer, K De Ruyter, M Friedman
Journal of Management Information Systems 33 (2), 511-541, 2016
Communication in the gig economy: Buying and selling in online freelance marketplaces
S Ludwig, D Herhausen, D Grewal, L Bove, S Benoit, K De Ruyter, ...
Journal of Marketing 86 (4), 141-161, 2022
How communications by AI-enabled voice assistants impact the customer journey
D Grewal, A Guha, E Schweiger, S Ludwig, M Wetzels
Journal of Service Management 33 (4/5), 705-720, 2022
Analyzing online reviews through the lens of speech act theory: implications for consumer sentiment analysis
FV Ordenes, S Ludwig, D Grewal, K de Ruyter, M Wetzels
Journal of Consumer Research, 2016
A computational visual analysis of image design in social media
J Wulf, T Mettler, S Ludwig, D Herhausen
Proceedings of the 27th European Conference on Information Systems, 1-16, 2019
What happens in Vegas stays on TripAdvisor? Computerized text analysis of narrativity in online consumer reviews
T Van Laer, JE Escalas, S Ludwig, EA Van den Hende
Writing for impact in service research
C Gonsalves, S Ludwig, K de Ruyter, A Humphreys
Journal of Service Research 24 (4), 480-499, 2021
The market value of rhetorical signals in technology licensing contracts
TJ Truong, S Ludwig, E Mooi, L Bove
Industrial Marketing Management 105, 489-501, 2022
Ko de Ruyter, Mike Friedman, Elisabeth C. Brüggen, Martin Wetzels, Gerard Pfann 2013a, More Than Words: The Influence of Affective Content and Linguistic Style Matches in …
S Ludwig
Journal of Marketing 77 (1), 87-103, 0
The Role of In-Store and Online Retailing Factors
A Roggeveen, D Grewal, M de La Paz Toldos, EM González, A Valdez, ...
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
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