Catherine Sutton-Brady
Catherine Sutton-Brady
Associate Professor of Marketing, University of Sydney
Verified email at - Homepage
Cited by
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The value of using short-format podcasts to enhance learning and teaching
C Sutton-Brady, KM Scott, L Taylor, G Carabetta, S Clark
ALT-J 17 (3), 219-232, 2009
Adoption strategies of social media in B2B firms: a multiple case study approach
M Lashgari, C Sutton-Brady, KS Sřilen, P Ulfvengren
Journal of Business & Industrial Marketing, 2018
As time goes by: Examining the paradox of stability and change in business networks
C Sutton-Brady
Journal of Business Research 61 (9), 968-973, 2008
Towards developing a construct of relationship atmosphere
C Sutton-Brady
16th Annual IMP Conference, Bath, 2000
A model of supplier–retailer power asymmetry in the Australian retail industry
C Sutton-Brady, P Kamvounias, T Taylor
Industrial marketing management 51, 122-130, 2015
Perceived cultural spaces and cultural in‐betweens: Consumption among Korean Australians
C Sutton‐Brady, T Davis, M Jung
Journal of Consumer Behaviour 9 (5), 349-363, 2010
Relationship atmosphere-the final chapter
C Sutton-Brady
17th Annual IMP Conference, Oslo, 2001
Short podcasts: The impact on learning and teaching
S Clark, C Sutton-Brady, KM Scott, L Taylor
Proceedings of mLearn Conference, 285-289, 2007
International business theatre (IBT): an alternative evaluation method for enhancing student learning in international marketing
G Pearce, C Sutton-Brady
Assessment & Evaluation in Higher Education 28 (1), 3-15, 2003
From selection to termination: an investigation of advertising agency/client relationships
U Yuksel, C Sutton-Brady
Journal of Business & Economics Research (JBER) 5 (1), 2007
Relationships and networks as examined in Industrial Marketing Management
P Naudé, C Sutton-Brady
Industrial Marketing Management 79, 27-35, 2019
Private label brands: a relationship perspective
C Sutton-Brady, T Taylor, P Kamvounias
Journal of Business & Industrial Marketing, 2017
Poster sessions in marketing education: An empirical examination
N Stegemann, C Sutton-Brady
Journal of Marketing Education 31 (3), 219-229, 2009
Literacy instruction in the mother tongue: The case of pupils using mixed vocabularies
ASQ Sanchez
Journal of International Education Research (JIER) 9 (3), 235-240, 2013
Assessing methods to improve class participation
C Sutton-Brady, N Stegemann
Proceedings of the 2010 European Applied Business Research (EABR) and …, 2010
We all live in a yellow submarine
C Sutton-Brady, R Cameron
18th IMP Conference, 2002
A relational lifecycle model of the emergence of network capability in new ventures
H McGrath, T O’Toole, L Marino, C Sutton-Brady
International Small Business Journal 36 (5), 521-545, 2018
Fukuyama's End Of History Thesis: Are Western Marketing Theories The End Point Of Marketing Theory Evolution?
C Sutton-Brady, R Voola, U Yuksel
Journal of Business & Economics Research (JBER) 8 (7), 2010
Innovation in assessment: Injecting reality into business education
C Sutton-Brady
Journal of College Teaching & Learning (TLC) 3 (10), 2006
Putting bling in the classroom
N Stegemann, C Sutton-Brady
Journal of Business & Economics Research (JBER) 8 (1), 2010
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