| Leveraging cofollowership patterns on social media to identify brand alliance opportunities P Malhotra, S Bhattacharyya Journal of Marketing 86 (4), 17-36, 2022 | 12 | 2022 |
| Using social network structures to predict user engagement: the importance of social ties in influencer marketing P Malhotra, R Daviet, S Kim AMA Summer Academic Conference, 1045, 2022 | 1 | 2022 |
| Online Brand Networks: A New Approach to Brand Positioning P Malhotra, S Bhattacharyya Available at SSRN 3484520, 2019 | 1 | 2019 |
| Walk the Talk: The Interplay Between Corporate Leadership and Social Media Representation K Zhao, A Pei, P Malhotra Available at SSRN 4664089, 2023 | | 2023 |
| Leveraging the Social Network Structure of Influencers to Understand and Predict User Engagement R Daviet, P Malhotra Available at SSRN 4214955, 2022 | | 2022 |
| Understanding Co-Engagement Patterns in Brand Information Networks P Malhotra, K Zhao, Y Cui Available at SSRN 4204099, 2022 | | 2022 |
| Modeling Co-Engagement Patterns in Brand Information Networks P Malhotra, Y Cui, K Zhao 2022 IEEE 16th International Conference on Semantic Computing (ICSC), 257-262, 2022 | | 2022 |
| Importance of Social Network Structures in Influencer Marketing P Malhotra, R Daviet, S Kim ICIS Proceedings 2022, 2022 | | 2022 |
| Patient Participation Behavior in Online Healthcare Communities: Nature, Extent and Influencing Factors A Afnan University of Illinois at Chicago, 2020 | | 2020 |
| Information Networks to Derive Value from Social Media P Malhotra University of Illinois at Chicago, 2020 | | 2020 |
| Large Scale Online Brand Networks to Study Brand Effects P Malhotra, S Bhattacharyya Workshops at the Thirty-Second AAAI Conference on Artificial Intelligence, 2018 | | 2018 |
| ICSC 2022 H BSS, S Kumar, V Agarwal | | |
| Using Social Influence Models to capture the flow of Information in Knowledge Networks P Malhotra, S Bhattacharyya, N Contractor | | |
Remi DavietMarketing Department, Wisconsin School of Business, University of Wisconsin–MadisonVerified email at remidaviet.com
