| Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers CW Park, DJ MacInnis, J Priester, AB Eisingerich, D Iacobucci Journal of marketing 74 (6), 1-17, 2010 | 3098 | 2010 |
| Drivers of brand commitment: A cross-national investigation AB Eisingerich, G Rubera Journal of International Marketing 18 (2), 64-79, 2010 | 562 | 2010 |
| Attachment–aversion (AA) model of customer–brand relationships CW Park, AB Eisingerich, JW Park Journal of consumer psychology 23 (2), 229-248, 2013 | 554 | 2013 |
| How can clusters sustain performance? The role of network strength, network openness, and environmental uncertainty AB Eisingerich, SJ Bell, P Tracey Research policy 39 (2), 239-253, 2010 | 524 | 2010 |
| The role of brand logos in firm performance CW Park, AB Eisingerich, G Pol, JW Park Journal of business research 66 (2), 180-187, 2013 | 445 | 2013 |
| Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth AB Eisingerich, HEH Chun, Y Liu, HM Jia, SJ Bell Journal of Consumer Psychology 25 (1), 120-128, 2015 | 440 | 2015 |
| Perceived service quality and customer trust: does enhancing customers' service knowledge matter? AB Eisingerich, SJ Bell Journal of service research 10 (3), 256-268, 2008 | 427 | 2008 |
| Doing good and doing better despite negative information?: The role of corporate social responsibility in consumer resistance to negative information AB Eisingerich, G Rubera, M Seifert, G Bhardwaj Journal of Service Research 14 (1), 60-75, 2011 | 336 | 2011 |
| Maintaining customer relationships in high credence services AB Eisingerich, SJ Bell Journal of Services Marketing 21 (4), 253-262, 2007 | 333 | 2007 |
| How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized … S Ren, AB Eisingerich, HT Tsai International Business Review 24 (4), 642-651, 2015 | 315 | 2015 |
| The paradox of customer education: Customer expertise and loyalty in the financial services industry SJ Bell, AB Eisingerich European Journal of Marketing 41 (5/6), 466-486, 2007 | 284 | 2007 |
| Relationship marketing in the financial services industry: The importance of customer education, participation and problem management for customer loyalty AB Eisingerich, SJ Bell Journal of financial services marketing 10, 86-97, 2006 | 275 | 2006 |
| Attitudes and acceptance of oral and parenteral HIV preexposure prophylaxis among potential user groups: a multinational study AB Eisingerich, A Wheelock, GB Gomez, GP Garnett, MR Dybul, PK Piot PloS one 7 (1), e28238, 2012 | 268 | 2012 |
| Managing service innovation and interorganizational relationships for firm performance: to commit or diversify? AB Eisingerich, G Rubera, M Seifert Journal of Service Research 11 (4), 344-356, 2009 | 262 | 2009 |
| Hook vs. hope: How to enhance customer engagement through gamification AB Eisingerich, A Marchand, MP Fritze, L Dong International Journal of Research in Marketing 36 (2), 200-215, 2019 | 259 | 2019 |
| Acta non verba? The role of customer participation and word of mouth in the relationship between service firms’ customer satisfaction and sales performance AB Eisingerich, S Auh, O Merlo Journal of Service Research 17 (1), 40-53, 2014 | 156 | 2014 |
| Internationalization strategies of emerging markets firms HT Tsai, AB Eisingerich California management review 53 (1), 114-135, 2010 | 156 | 2010 |
| How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment Y Liu, M Hultman, AB Eisingerich, X Wei Annals of Tourism Research 81, 102879, 2020 | 133 | 2020 |
| Connecting with your dentist on facebook: patients’ and dentists’ attitudes towards social media usage in dentistry N Parmar, L Dong, AB Eisingerich Journal of medical Internet research 20 (6), e10109, 2018 | 123 | 2018 |
| Improvised Marketing Interventions in Social Media A Borah, S Banerjee, YT Lin, A Jain, AB Eisingerich Journal of Marketing 84 (2), 69-91, 2020 | 122 | 2020 |
Debbie MacInnisMarshall School of Business University of Southern CaliforniaAdresse e-mail validée de usc.edu
