Agostino Vollero
Agostino Vollero
PhD, Assistant professor, Department of Political and Communication Sciences, University of Salerno
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“More than words”: Expanding the taxonomy of greenwashing after the Volkswagen scandal
A Siano, A Vollero, F Conte, S Amabile
Journal of Business Research 71, 27-37, 2017
2442017
Exploring the role of online consumer empowerment in reputation building: research questions and hypotheses
A Siano, A Vollero, M Palazzo
Journal of Brand Management 19 (1), 57-71, 2011
932011
Corporate communication management: A framework based on decision-making with reference to communication resources
A Siano, A Vollero, MG Confetto, M Siglioccolo
Journal of Marketing Communications 19 (3), 151-167, 2013
522013
Communicating sustainability: An operational model for evaluating corporate websites
A Siano, F Conte, S Amabile, A Vollero, P Piciocchi
Sustainability 8 (9), 950, 2016
452016
Contributions to theoretical and practical advances in management. A Viable Systems Approach (VSA)
S Barile, C Bassano, M Calabrese, MG Confetto, P Di Nauta, P Piciocchi, ...
International Printing, 2011
382011
Corporate social responsibility information and involvement strategies in controversial industries
A Vollero, F Conte, A Siano, C Covucci
Corporate Social Responsibility and Environmental Management 26 (1), 141-151, 2019
352019
Avoiding the greenwashing trap: between CSR communication and stakeholder engagement
A Vollero, M Palazzo, A Siano, WJL Elving
International Journal of Innovation and Sustainable Development 10 (2), 120-140, 2016
302016
Il processo di management della corporate communication: un framework
A Siano, A Vollero
Sinergie Italian Journal of Management, 73-92, 2012
242012
Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs?
A Vollero, A Siano, Palazzo, Maria, S Amabile
Corporate Social Responsibility and Environmental Management 27 (1), 53-64, 2020
212020
The influence of community factors on the engagement of residents in place promotion: Empirical evidence from an Italian heritage site
A Vollero, F Conte, G Bottoni, A Siano
International Journal of Tourism Research 20 (1), 88-99, 2018
202018
CEO communication: engagement, longevity and founder centrality: an exploratory study in Italy
F Conte, A Siano, A Vollero
Corporate Communications: An International Journal, 2017
202017
Corporate communication management: Accrescere la reputazione per attrarre risorse
A Siano, A Vollero, M Siglioccolo
G Giappichelli Editore, 2015
202015
Governance-Struttura-Sistema: un modello di management della comunicazione per il marketing territoriale
A Siano, MG Confetto, A Vollero
VII INTERNATIONAL CONGRESS “MARKETING TRENDS”, 32, 2008
192008
Corporate reputation management: A set of drivers in the governance-structure-system model. Empirical evidences from crisis communication
A Siano, A Vollero, M Siglioccolo
11th International Conference on Reputation, Brand, Identity & Competitiveness, 2007
192007
Conceptualizing content marketing: a delphi approach
A Vollero, M Palazzo
Mercati e CompetitivitÓ, 2015
182015
Il rischio di greenwashing nella comunicazione per la sostenibilitÓ: implicazioni manageriali (Greenwashing risk in sustainability communication: managerial implications)
A Vollero
Sinergie Italian Journal of Management 31 (Sep-Dec), 3-23, 2013
172013
Developing a framework for measuring effectiveness of sustainability communications through corporate websites
A Siano, P Piciocchi, A Vollero, M Della Volpe, M Palazzo, F Conte, ...
Procedia Manufacturing 3, 3615-3620, 2015
152015
E-marketing e web communication
A Vollero
Giappichelli 46, 235, 2010
15*2010
Managing CSR communication: A study of legitimacy-seeking strategies adopted by service and product companies
A Vollero, M Palazzo, A Siano, D Sardanelli
The TQM Journal 30 (5), 621-637, 2018
132018
IMC in digitally-empowering contexts: the emerging role of negotiated brands
A Vollero, DE Schultz, A Siano
International Journal of Advertising 38 (3), 428-449, 2019
112019
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Artikelen 1–20