| Too many destinations to visit: Tourists’ dilemma? NT Thai, U Yuksel Annals of Tourism Research 62, 38-53, 2017 | 79 | 2017 |
| Choice overload in holiday destination choices NT Thai, U Yuksel International Journal of Culture, Tourism and Hospitality Research 11 (1), 2017 | 47 | 2017 |
| Boycott them! No, boycott this! Do choice overload and small‐agent rationalization inhibit the signing of anti‐consumption petitions? U Yuksel, NT Thai, MSW Lee Psychology & Marketing, 2019 | 36 | 2019 |
| The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin F Septianto, TM Chiew, NT Thai Journal of Retailing and Consumer Services 52, 101916, 2020 | 35 | 2020 |
| What can tourists and travel advisors learn from choice overload research? NT Thai, U Yuksel Consumer behavior in tourism and hospitality research 13, 1-26, 2017 | 13 | 2017 |
| Educating for the sustainable future: A conceptual process for mapping the United Nations sustainable development goals in marketing teaching using Bloom’s taxonomy S Deo, M Hinchcliff, NT Thai, M Papakosmas, P Chad, T Heffernan, ... Journal of Marketing Education, 02734753231201420, 2023 | 2 | 2023 |
| Feasible versus desirable market offerings: the role of choice set size NT Thai, U Yuksel European Journal of Marketing 57 (1), 258-282, 2022 | 2 | 2022 |
| Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review HN Pham, NT Thai, TW Heffernan, N Reynolds Journal of Macromarketing 44 (1), 30-58, 2024 | 1 | 2024 |
| SDG's In Marketing Curriculum: A Reflective Process M Papakosmas, M Hinchcliff, S Deo, N Thai, B Gibbons, T Heffernan, ... | | 2023 |
| Lay Beliefs About the World Affect Preferences for Sustainable Hotel Offerings F Septianto, NT Thai, JA Kemper Australasian Marketing Journal 30 (3), 246-257, 2022 | | 2022 |
| Can Haptic Inputs Mitigate Choice Overload? NT Thai, U Yuksel Academy of Marketing Conference, 2018 | | 2018 |
| When too many anti-consumption opportunities lead to anti-consumption of anti-consumption MS Lee, U Yuksel, NT Thai | | 2018 |
| Consumer Behavior in Tourism and Hospitality Research NT Thai, U Yuksel | | 2017 |
| Is having many travel destinations a good thing? NT Thai, U Yuksel 15th International Marketing Trends Conference, 2016 | | 2016 |
| Construal Level Theory Explains the Occurrence of Choice Overload Effects NT Thai, U Yuksel Asia-Pacific Advances in Consumer Research 11, 333, 2015 | | 2015 |
| Construal Level Theory Explains the Occurrence of Choice Overload Effects U Yuksel, NT Thai NA - Advances in Consumer Research 43, 816, 2015 | | 2015 |
| Legitimacy Theory NT Thai Dictionary of Corporate Social Responsipility, 362-363, 2015 | | 2015 |
| Corporate Responsibility Index (CRI) NT Thai Dictionary of Corporate Social Responsipility, 123-124, 2015 | | 2015 |
| Choice Overload during Travel Decision Making for Self vs. Other NT Thai, U Yuksel | | 2014 |
| Choosing a Vacation Destination for Myself vs. for Other NT Thai, U Yuksel 7th World Conference for Graduate Research in Tourism, Hospitality and Leisure, 2014 | | 2014 |
