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Teidorlang Lyngdoh
Teidorlang Lyngdoh
Indian Institute of Management (IIM),Shillong
Geverifieerd e-mailadres voor iimshillong.ac.in
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Business-to-business selling in the post-COVID-19 era: Developing an adaptive sales force
D Rangarajan, A Sharma, T Lyngdoh, B Paesbrugghe
Business Horizons, 2021
1162021
Applying positive psychology to selling behaviors: A moderated–mediation analysis integrating subjective well-being, coping and organizational identity
T Lyngdoh, AH Liu, G Sridhar
Journal of Business Research 92, 142-153, 2018
512018
Systematic review of determinants of sales performance: Verbeke et al.’s (2011) classification extended
V Chawla, T Lyngdoh, S Guda, K Purani
Journal of Business & Industrial Marketing, 2020
412020
Social isolation and social anxiety as drivers of generation Z's willingness to share personal information on social media
T Lyngdoh, D El-Manstrly, K Jeesha
Psychology & Marketing, 2022
352022
A systematic literature review of negative psychological states and behaviors in sales
T Lyngdoh, E Chefor, B Hochstein, BP Britton, D Amyx
Journal of Business Research 122, 518-533, 2020
332020
Flow and Information Sharing as Predictors of Ethical Selling Behavior
G Sridhar, T Lyngdoh
Journal of Business Ethics 158 (3), 807-823, 2019
272019
Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance
A Kuanr, D Pradhan, T Lyngdoh, MSW Lee
Psychology & Marketing, 2022
252022
Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination
B Upadhye, B Sivakumaran, D Pradhan, T Lyngdoh
Psychology & Marketing, 2021
142021
The impact of advertising appeals on impulse buying
B Deshpande, D Pradhan, B Sivakumaran, T Lyngdoh
Marketing Intelligence & Planning, 2022
132022
Sales complexity and value appropriation: a taxonomy of sales situations
D Rangarajan, B Hochstein, D Nagel, T Lyngdoh
Journal of Business & Industrial Marketing, 2021
92021
Exploring the influence of supervisor and family work support on salespeople’s engagement and unethical behaviors
T Lyngdoh, E Chefor, B Lussier
Journal of Business & Industrial Marketing, 2022
42022
Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract
G Sridhar, V Chawla, T Lyngdoh
Academy of Marketing Science World Marketing Congress, 251-252, 2019
32019
Pharma Selling: In conversation with Melvin D'Souza, Vice President and General Manager, Novo Nordisk India Pvt Ltd.
S Guda, T Lyngdoh
IIMB Management Review 30 (4), 385-390, 2018
22018
Think Happy Be Happy: Salesperson’s Personal Happiness and Flourishing
A Kuanr, T Lyngdoh, S Guda, D Pradhan
IIM Kozhikode Society & Management Review, 2022
12022
Mawlyngot's Tea Growers' Cooperative
T Lyngdoh, G Narayanamurthy, S Guda
Ivey Publishing, 2017
12017
Influence of multimarket contact on product line configuration decisions
S Sarangi, T Lyngdoh, JE Anderson
Journal of Strategic Marketing, 1-15, 2023
2023
Understanding the Digital Communication Preference of Business-to-Business Purchasers and Sellers
B Paesbrugghe, T Lyngdoh, A Sharma, D Rangarajan
Digital Marketing & eCommerce Conference, 277-279, 2021
2021
Don Bosco Museum's Digital Experimentation
T Lyngdoh
Case Centre, 2019
2019
Bansara Eye Care: Growing Affordable Eye Care for the Rural Population
T Lyngdoh, G Sridhar, P Mishra
Asian Case Research Journal 22 (02), 357-384, 2018
2018
The Effects of Subjective Well-Being on Salesperson’s Positive-Selling Behaviours: Exploring the Moderating Role of Organisational Identification—An Abstract
T Lyngdoh, S Guda
Marketing at the Confluence between Entertainment and Analytics, 1237-1238, 2017
2017
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Artikelen 1–20