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Justin M. Rao
Justin M. Rao
Sr. Director Performance Marketing
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Title
Cited by
Cited by
Year
Filter bubbles, echo chambers, and online news consumption
S Flaxman, S Goel, JM Rao
Public opinion quarterly 80 (S1), 298-320, 2016
17252016
The good news-bad news effect: asymmetric processing of objective information about yourself
D Eil, JM Rao
American Economic Journal: Microeconomics 3 (2), 114-38, 2011
6382011
Avoiding the ask: A field experiment on altruism, empathy, and charitable giving
J Andreoni, JM Rao, H Trachtman
Journal of political Economy 125 (3), 625-653, 2017
5482017
The power of asking: How communication affects selfishness, empathy, and altruism
J Andreoni, JM Rao
Journal of public economics 95 (7-8), 513-520, 2011
4482011
Precinct or prejudice? Understanding racial disparities in New York City’s stop-and-frisk policy
S Goel, JM Rao, R Shroff
The Annals of Applied Statistics 10 (1), 365-394, 2016
2972016
Fair and balanced? Quantifying media bias through crowdsourced content analysis
C Budak, S Goel, JM Rao
Public Opinion Quarterly 80 (S1), 250-271, 2016
2932016
Fair and balanced? quantifying media bias through crowdsourced content analysis
C Budak, S Goel, JM Rao
Public Opinion Quarterly, 2016
2932016
The unfavorable economics of measuring the returns to advertising
RA Lewis, JM Rao
Quarterly Journal of Economics 130 (4), 1941-1973, 2015
2762015
The economics of spam
JM Rao, DH Reiley
Journal of Economic Perspectives 26 (3), 87-110, 2012
1702012
Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
RA Lewis, JM Rao, DH Reiley
Proceedings of the 20th international conference on World wide web, 157-166, 2011
1472011
Ideological segregation and the effects of social media on news consumption
S Flaxman, S Goel, JM Rao
Available at SSRN 2363701, 2013
1012013
Personalized content from indexed archives
D Reiley, JM Rao, M Schwarz, A Skrzypacz
US Patent 9,965,129, 2018
832018
Creating a content index using data on user actions
D Reiley, M Schwarz, JM Rao, A Skrzypacz
US Patent 9,792,285, 2017
632017
Effort vs. concentration: the asymmetric impact of pressure on NBA performance
M Goldman, JM Rao
Proceedings of the MIT Sloan sports analytics conference, 1-10, 2012
602012
Modeling consumer preferences and price sensitivities from large-scale grocery shopping transaction logs
M Wan, D Wang, M Goldman, M Taddy, J Rao, J Liu, D Lymberopoulos, ...
Proceedings of the 26th International Conference on World Wide Web, 1103-1112, 2017
592017
Competition and crowd-out for brand keywords in sponsored search
A Simonov, C Nosko, JM Rao
Marketing Science 37 (2), 200-215, 2018
542018
Experiments as Instruments: Heterogeneous Position Effects in Sponsored Search Auctions.
M Goldman, J Rao
EAI Endorsed Trans. Serious Games 3 (11), e2, 2016
482016
Measuring the effects of advertising: The digital frontier
R Lewis, JM Rao, DH Reiley
Economic analysis of the digital economy, 191-218, 2015
452015
A/b testing with fat tails
EM Azevedo, A Deng, JL Montiel Olea, J Rao, EG Weyl
Journal of Political Economy 128 (12), 4614-000, 2020
42*2020
On the near impossibility of measuring the returns to advertising
RA Lewis, JM Rao
Unpublished paper, Google, Inc. and Microsoft Research. http://justinmrao …, 2013
372013
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