| Upravljanje marketingom P Kotler, KL Keller, M Martinović | 1704* | 2014 |
| Uvod u poslovnu etiku i korporacijsku društvenu odgovornost N Bowie, Đ Njavro, D Mladić, K Krkač, I Macan, N Petrović, P Singer, ... | 228 | 2007 |
| Upravljanje marketingom 12. izd P Kotler, KL Keller, M Martinović Zagreb: MATE doo, 2008 | 43 | 2008 |
| Marketing u Hrvatskoj–55 poslovnih slučajeva M Martinović | 35 | 2012 |
| Upravljanje marketingom, 14 P Kotler, KL Keller, M Martinović Izdanje, Mate, Zagreb, 2014 | 29 | 2014 |
| The Relationship between Employer Branding and Social Networks: Analysis from the Perspective of Young Graduates. V Pirić, P Masmontet, M Martinović Journal of Marketing Development & Competitiveness 12 (2), 2018 | 20 | 2018 |
| Etički izazovi globalnom marketingu M Martinović, OJ Majić Obnovljeni život 64 (1), 33-51, 2009 | 19 | 2009 |
| Osnove marketinga V Wong, J Saunders, G Armstrong, M Martinović Mate, Zagreb, 2006 | 18 | 2006 |
| Etika u marketingu s posebnim osvrtom na etiku u oglašavanju M Martinović | 13 | 2007 |
| A study on customer's perception of Croatia's banking industry V Pirić, M Martinović, Z Barac UTMS Journal of Economics 9 (2), 2018 | 7 | 2018 |
| Model segmentacije tržišta u nakladništvu M Martinović, T Vranešević | 5 | 2008 |
| Services Marketing in Dentistry-Knowledge, Practice, Attitude in Bosnia and Herzegovina V Jakupovic, M Martinovic, K Özgüven, A Vukovic Materia Socio-Medica 22 (4), 195, 2010 | 4 | 2010 |
| Savremena nastava kao izazov za opstanak bioloških zbirki u nastavi biologije E Ademović, DŽ Zekić, M Martinović Educa 11, 2018 | 3 | 2018 |
| Etička pitanja vezana uz proizvod kao dio marketinškog spleta M Martinović, V Pirić, A Mušura Obnovljeni život 66 (4), 531-549, 2011 | 3 | 2011 |
| Socio-demographic variables forming a perception of corporate image brand in the croatian banking industry V Pirić, M Martinović, MK Lajtman Balkans Journal of Emerging Trends in Social Sciences 3 (2), 96-111, 2020 | 2 | 2020 |
| The implications of Facebook in political marketing campaigns in Croatia M Martinović, V Pirić, K Krkač Central European Business Review 9 (4), 73, 2020 | 2 | 2020 |
| Perception of health products and trends in online shopping and promotion of health products in Croatia V Martinovic, Maja, Domovic, Jelena, Piric Herald NAMSCA (National Academy of Managerial Staff of Culture and Arts) 4 …, 2018 | 2* | 2018 |
| Turizam-Studije slučaja Hrvatske i regije M Hanžek, P Haramija, H Jerković, A Kuštrak Korper, O Jurković Majić, ... | 2 | 2016 |
| Political Marketing Communications and Possible Contribution of Facebook, Social Networks and the Usage of new Technologies in the Republic of Croatia: A Conceptual Framework … M Pirić, V., Krkač, K., Martinović Journal of Advancements in Economics, Finance & Accounting 6 (1), 53-65., 2016 | 2 | 2016 |
| The ethical challenges of global marketing M Martinović, O Jurković Majić Obnovljeni Život: časopis za filozofiju i religijske znanosti 64 (1.), 33-51, 2009 | 2 | 2009 |
