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Maja Martinović
Maja Martinović
Professor of Marketing, Zagreb School of Economics and Management
Verified email at zsem.hr
Title
Cited by
Cited by
Year
Upravljanje marketingom
P Kotler, KL Keller, M Martinović
1632*2014
Uvod u poslovnu etiku i korporacijsku društvenu odgovornost
N Bowie, Đ Njavro, D Mladić, K Krkač, I Macan, N Petrović, P Singer, ...
2092007
Marketing u Hrvatskoj–55 poslovnih slučajeva
M Martinović
37*2012
Upravljanje marketingom, 14
P Kotler, KL Keller, M Martinović
Izdanje, Mate, Zagreb, 2014
262014
The Relationship between Employer Branding and Social Networks: Analysis from the Perspective of Young Graduates.
V Pirić, P Masmontet, M Martinović
Journal of Marketing Development & Competitiveness 12 (2), 2018
192018
Etički izazovi globalnom marketingu
M Martinović, OJ Majić
Obnovljeni život 64 (1), 33-51, 2009
182009
Osnove marketinga
V Wong, J Saunders, G Armstrong, M Martinović
Mate, Zagreb, 2006
172006
Etika u marketingu s posebnim osvrtom na etiku u oglašavanju
M Martinović
122007
A study on customer's perception of Croatia's banking industry
V Pirić, M Martinović, Z Barac
UTMS Journal of Economics 9 (2), 2018
52018
Model segmentacije tržišta u nakladništvu
M Martinović, T Vranešević
52008
Services Marketing in Dentistry-Knowledge, Practice, Attitude in Bosnia and Herzegovina
V Jakupovic, M Martinovic, K Özgüven, A Vukovic
Materia Socio-Medica 22 (4), 195, 2010
42010
Savremena nastava kao izazov za opstanak bioloških zbirki u nastavi biologije
E Ademović, DŽ Zekić, M Martinović
Educa 11, 2018
32018
Etička pitanja vezana uz proizvod kao dio marketinškog spleta
M Martinović, V Pirić, A Mušura
Obnovljeni život 66 (4), 531-549, 2011
32011
Socio-demographic variables forming a perception of corporate image brand in the croatian banking industry
V Pirić, M Martinović, MK Lajtman
Balkans Journal of Emerging Trends in Social Sciences 3 (2), 96-111, 2020
22020
The implications of Facebook in political marketing campaigns in Croatia
M Martinović, V Pirić, K Krkač
Central European Business Review 9 (4), 73, 2020
22020
Perception of health products and trends in online shopping and promotion of health products in Croatia
V Martinovic, Maja, Domovic, Jelena, Piric
Herald NAMSCA (National Academy of Managerial Staff of Culture and Arts) 4 …, 2018
2*2018
Political Marketing Communications and Possible Contribution of Facebook, Social Networks and the Usage of new Technologies in the Republic of Croatia: A Conceptual Framework …
M Pirić, V., Krkač, K., Martinović
Journal of Advancements in Economics, Finance & Accounting 6 (1), 53-65., 2016
2*2016
The ethical challenges of global marketing
M Martinović, O Jurković Majić
Obnovljeni Život: časopis za filozofiju i religijske znanosti 64 (1.), 33-51, 2009
22009
Marketing of services in secondary schools in the Republic of Croatia
D Ozretic Dosen, M Martinovic
Educational Studies 29 (4), 373-386, 2003
22003
Turizam-Studije slučaja Hrvatske i regije
M Hanžek, P Haramija, H Jerković, A Kuštrak Korper, O Jurković Majić, ...
12016
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