| Twenty-seven years of service research: a literature review and research agenda O Furrer, J Yu Kerguignas, C Delcourt, DD Gremler Journal of Services Marketing 34 (3), 299-316, 2020 | 108 | 2020 |
| Customer captivity, negative word of mouth and well-being: a mixed-methods study O Furrer, J Yu Kerguignas, M Landry Journal of services marketing 35 (6), 755-773, 2021 | 22 | 2021 |
| The interplay between physical and social servicescape: investigating negative CCI O Furrer, M Landry, C Baillod, JY Kerguignas Journal of Services Marketing 37 (6), 732-745, 2023 | 8 | 2023 |
| Marketing Strategy Formation in the Digital Era: Studies from France and China. JY Kerguignas China Media Research 16 (1), 2020 | 4 | 2020 |
| Service research: A Literature Review and Research Agenda O Furrer, J Kerguignas, C Delcourt, D Gremler 6th Belgian Service Research Day, 2019 | 1 | 2019 |
| A Research Agenda for Service Marketing O Furrer, M Landry, C Baillod, JY Kerguignas Edward Elgar Publishing, 2024 | | 2024 |
| Expansion and refocusing: two alternative trajectories for service marketing research O Furrer, JY Kerguignas A Research Agenda for Service Marketing, 353-374, 2024 | | 2024 |
| The effect of other customers in physical service encounters O Furrer, M Landry, C Baillod, J Yu Kerguignas Proceedings of the Swiss Academy of Marketing Science (SAMS) Conference, 2022, 2022 | | 2022 |
| The practice of strategic marketing in today’s digital environment: a paradox perspective JY Kerguignas Université Paris sciences et lettres, 2020 | | 2020 |
| Twenty-seven Years of Service Research O Furrer, JY Kerguignas, C Delcourt, DD Gremler | | |
| Managerial response strategies to the marketing personalization-privacy paradox JYU KERGUIGNAS, O Furrer | | |
Olivier FurrerChaired Professor of Marketing, University of FribourgVerified email at unifr.ch
