Monali Hota
Monali Hota
Assistant Professor of Marketing, IESEG School of Management, Lille Catholic University
Geverifieerd e-mailadres voor ieseg.fr
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Using values and shopping styles to identify fashion apparel segments
FJ Sarabia‐Sanchez, MDDJ Vigaray, M Hota
International journal of retail & distribution management, 2012
482012
The relative influence of consumer socialization agents on children and adolescents–examining the past and modeling the future
M Hota, R McGuiggan
ACR European Advances, 2005
472005
Can Public-Service Advertising Change Children’s Nutrition Habits? The Impact of Relevance and Familiarity
M Hota, R Chumpitaz, A Cousin
Journal of Advertising Research, 2010
422010
The impact of visual and child-oriented packaging elements versus information on children’s purchase influence across various age groups
M Hota, K Charry
International Journal of Retail & Distribution Management, 2014
242014
SCHWARTZ VALUES, CONSUMER VALUES AND SEGMENTATION: THE SPANISH FASHION APPAREL CASE
MDDJ Vigaray, M Hota
16*2008
Consumer socialization in childhood and adolescence: Impact of psychological development and family structure
M Hota, F Bartsch
Journal of Business Research 105, 11-20, 2019
62019
A real child in a virtual world
M Hota, M Derbaix
International Journal of Retail & Distribution Management, 2016
62016
Children as actors of tomorrow’s hypermarket experience
MD De-Juan-Vigaray, M Hota
International Journal of Retail & Distribution Management, 2019
22019
Case Study 7: Häagen-Dazs China: The Luxury Icing on the Cream
D Newlands, M Hota
Services Marketing Cases in Emerging Markets, 77-88, 2017
12017
Family Size, Structure and Composition: Influence on Development of Children as Consumers
N Challa, A Singh, M Fosado, J Harjani, M Hota
Working Papers Series, 2016
12016
How Can Child Oriented Marketing Induce Lifetime Loyalty in Children
O Bourquin, D Gulic, K Hofer, MDP Osornio, M Hota
Working Paper Series, 2016
12016
A real child in a virtual world: children’s motives for participating in virtual gaming communities
M Hota, M Derbaix
¡ ESEG working series, MKT-01, 2014
12014
The impact of visual and child-oriented packaging elements on children’s purchase influence across various age groups
K Charry, M Hota
International Journal of Retail and Distribution Management 42, 2014
12014
The relative influence of consumer socialisation agents on children and adolescents: the impact of stages of internal development and surrounding cultural context
M Hota
12006
Is Aldersonian theory relevant in today's contexts?-an illustrative case
M Hota, LC Young
Australian and New Zealand Marketing Academy Conference, 2003
12003
Case Study 2: Starbucks Philippines: Brewing a Filipino-American Experience
M Hota, D Newlands
Services Marketing Cases in Emerging Markets, 17-25, 2017
2017
Designing Effective Pro-Nutrition Public Service Announcements for Children: The Impact of Child-Relevance and Campaign Familiarity
M Hota, R Chumpitaz, A Cousin
HAL Post-Print, 2010
2010
Buzz Marketing, Product Placement and Subtle Communication
M Hota, D Newlands
2009
Kids Commercials and Commercial Kids in the Asia Pacific: Whose Responsibility is it Anyway?
M Hota, R McGuiggan
ACR Asia-Pacific Advances, 2006
2006
THE INTERPLAY BETWEEN AGE AND INTIMATE CULTURE OF THE FAMILY IN CHILDREN’S CONSUMER SOCIALISATION
M HOTA, R McGUIGGAN, S GLASER
3rd International Colloquium on Kids and Retailing:“Wellbeing of the child”, 160, 0
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Artikelen 1–20