Aron O'Cass
Cited by
Cited by
Consumer Behaviour
L Schiffman, A O'Cass, A Paladino, J Carlson
Pearson Australia, 2014
Exploring consumer status and conspicuous consumption
A O'cass, H McEwen
Journal of consumer behaviour: an international research review 4 (1), 25-39, 2004
Web retailing adoption: exploring the nature of internet users Web retailing behaviour
A O’cass, T Fenech
Journal of Retailing and Consumer services 10 (2), 81-94, 2003
Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption
A O’cass, H Frost
Journal of product & brand management, 2002
Fashion clothing consumption: antecedents and consequences of fashion clothing involvement
A O'Cass
European journal of Marketing, 2004
An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing
A O’Cass
Journal of economic psychology 21 (5), 545-576, 2000
Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
J Weerawardena, A O'Cass, C Julian
Journal of business research 59 (1), 37-45, 2006
Examining service experiences and post‐consumption evaluations
D Grace, A O'Cass
Journal of Services Marketing, 2004
Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites
J Carlson, A O'Cass
Journal of services marketing, 2010
Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters
A O'Cass, C Julian
European journal of marketing, 2003
Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin
K Lim, A O’Cass
Journal of product & brand management, 2001
Innovation and business success: The mediating role of customer participation
LV Ngo, A O'cass
Journal of Business research 66 (8), 1134-1142, 2013
Political marketing and the marketing concept
A O’cass
European Journal of Marketing, 1996
Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage
J Weerawardena, A O'Cass
Industrial marketing management 33 (5), 419-428, 2004
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
A O'Cass, J Weerawardena
European journal of marketing, 2009
Creating value offerings via operant resource-based capabilities
LV Ngo, A O'Cass
Industrial marketing management 38 (1), 45-59, 2009
Market orientation versus innovative culture: two routes to superior brand performance
A O'Cass, LV Ngo
European Journal of Marketing, 2007
Service branding: consumer verdicts on service brands
D Grace, A O’Cass
Journal of Retailing and Consumer Services 12 (2), 125-139, 2005
In search of innovation and customer‐related performance superiority: The role of market orientation, marketing capability, and innovation capability interactions
LV Ngo, A O'Cass
Journal of Product Innovation Management 29 (5), 861-877, 2012
Exploring consumer experiences with a service brand
A O'Cass, D Grace
Journal of Product & Brand Management, 2004
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