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Xuemei Bian
Xuemei Bian
Professor of Marketing, Northumbria University
Verified email at northumbria.ac.uk
Title
Cited by
Cited by
Year
The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects
X Bian, L Moutinho
European Journal of Marketing, 2011
6852011
Consumers’ attitudes regarding non-deceptive counterfeit brands in the UK and China
X Bian, C Veloutsou
Advances in Chinese brand management, 331-350, 2017
3222017
An investigation of determinants of counterfeit purchase consideration
X Bian, L Moutinho
Journal of business research 62 (3), 368-378, 2009
3182009
User-generated brands and social media: Couchsurfing and AirBnb
N Yannopoulou, M Moufahim, X Bian
Contemporary Management Research 9 (1), 2013
2642013
A cross‐national examination of consumer perceived risk in the context of non‐deceptive counterfeit brands
C Veloutsou, X Bian
Journal of Consumer Behaviour: An International Research Review 7 (1), 3-20, 2008
1552008
New insights into unethical counterfeit consumption
X Bian, KY Wang, A Smith, N Yannopoulou
Journal of Business Research 69 (10), 4249-4258, 2016
1482016
Counterfeits and branded products: effects of counterfeit ownership
X Bian, L Moutinho
Journal of Product & Brand Management, 2011
1002011
Is high recovery more effective than expected recovery in addressing service failure?—A moral judgment perspective
T Chen, K Ma, X Bian, C Zheng, J Devlin
Journal of Business Research 82, 1-9, 2018
622018
Social power, product conspicuousness, and the demand for luxury brand counterfeit products
X Bian, S Haque, A Smith
British Journal of Social Psychology 54 (1), 37-54, 2015
562015
Authenticity perceptions in the Chinese marketplace
MJ Liu, N Yannopoulou, X Bian, R Elliott
Journal of Business Research 68 (1), 27-33, 2015
452015
An examination of factors influencing the formation of the consideration set and consumer purchase intention in the context of non-deceptive counterfeiting
X Bian
University of Glasgow, 2006
382006
The role of product involvement, knowledge, and perceptions in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects
X Bian, L Moutinho
University of Hull Business School, 2008
372008
Are size-zero female models always more effective than average-sized ones? Depends on brand and self-esteem!
X Bian, KY Wang
European Journal of Marketing, 2015
332015
The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits
B Xuemei, M Luiz
Eouropean Jurnal Of Marketing 45, 2011
27*2011
Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter?
X Bian, S Haque
Journal of brand Management 27 (4), 438-451, 2020
232020
Exploring social change through social media: The case of the Facebook group Indignant Citizens
N Yannopoulou, MJ Liu, X Bian, T Heath
International Journal of Consumer Studies 43 (4), 348-357, 2019
192019
Will normal‐sized female models in advertisements be viewed as positively as small‐sized models?
X Bian, G Foxall
European Journal of Marketing, 2013
182013
Advertising self-regulation: Clearance processes, effectiveness and future research agenda
X Bian, P Kitchen, M Teresa Cuomo
The Marketing Review 11 (4), 393-414, 2011
102011
Management response to negative comments, psychological distance and product nature: a consumer perspective
D Zheng, X Yuan, L., Bian, L Wang, H., and Huang
European Journal of Marketing, 2020
62020
Do counterfeits only affect brands that are heavily counterfeited? New insights
X Bian
The Brand Protection Professional 3 (2), 20-22, 2018
42018
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