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Moumita Das Gyomlai
Moumita Das Gyomlai
Assistant Professor of Marketing, Ohio University
Verified email at ohio.edu
Title
Cited by
Cited by
Year
All that glitters is not sold: selling a luxury brand outside a luxury environment
MD Gyomlai, M Ahearne, D Rouziès, JN Kapferer
Journal of Personal selling & sales ManageMent 42 (1), 26-45, 2022
52022
When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships
L Beeler, M Rouziou, MD Gyomlai
Journal of Personal Selling & Sales Management 43 (4), 270-288, 2023
12023
Making a List: Teaching Prospecting in Sales Courses
MD Gyomlai, A Milovic, R Dingus
Journal of Higher Education Theory and Practice 23 (17), 74-79, 2023
2023
Marketing Positivity: Will an Intervention Enhance Marketing Students' Subjective Happiness Scores?.
S Rist, MD Gyomlai, JB Weeks, S Meek, ML Tucker
Research in Higher Education Journal 42, 2022
2022
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Articles 1–4