| Intention to engage in digital piracy: A conceptual model and empirical test SA Taylor, C Ishida, DW Wallace Journal of Service Research 11 (3), 246-262, 2009 | 201 | 2009 |
| How do scores of DIT and MJT differ? A critical assessment of the use of alternative moral development scales in studies of business ethics C Ishida Journal of Business Ethics 67, 63-74, 2006 | 101 | 2006 |
| Retailer brand experience, brand experience congruence, and consumer satisfaction C Ishida, SA Taylor Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2012 | 92 | 2012 |
| Self-managing selling teams and team performance: The complementary roles of empowerment and control CJ Lambe, KL Webb, C Ishida Industrial Marketing Management 38 (1), 5-16, 2009 | 78 | 2009 |
| Facebook, social networking, and business education SA Taylor, JR Mulligan, C Ishida American Journal of Business Education (AJBE) 5 (4), 437-448, 2012 | 50 | 2012 |
| Consumer trust and satisfaction in the formation of consumer loyalty intentions in transactional exchange: The case of a mass discount retailer SA Taylor, LAN Donovan, C Ishida Journal of Relationship Marketing 13 (2), 125-154, 2014 | 40 | 2014 |
| Moral intensity, moral awareness and ethical predispositions: The case of insurance fraud C Ishida, W Chang, S Taylor Journal of Financial Services Marketing 21, 4-18, 2016 | 28 | 2016 |
| Considering the role of affect and anticipated emotions in the formation of consumer loyalty intentions SA Taylor, C Ishida, LAN Donovan Psychology & Marketing 33 (10), 814-829, 2016 | 27 | 2016 |
| The crowding out effects of monitoring in franchise relationships: The mediating role of relational solidarity C Ishida, JR Brown Journal of Marketing Channels 18 (1), 19-41, 2011 | 25 | 2011 |
| An alternative measure of relative brand attitudes C Ishida, SA Taylor Journal of Product & Brand Management 21 (5), 317-327, 2012 | 21 | 2012 |
| The relationship between eudaimonic well-being and social well-being with millennials SA Taylor, HG Black, LAN Donovan, C Ishida, K Judson Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2014 | 16 | 2014 |
| Professional athletes’ social media use and player performance: Evidence from the national football league JH Lim, LA Donovan, P Kaufman, C Ishida International Journal of Sport Communication 14 (1), 33-59, 2020 | 15 | 2020 |
| Social exchange perspective on consumer loyalty C Ishida, J Keith Marketing, theory and applications 17, 15-16, 2006 | 14 | 2006 |
| A taxonomy of monitoring in business-to-business relationships C Ishida, JR Brown Journal of Marketing Theory and Practice 21 (2), 123-140, 2013 | 11 | 2013 |
| The contingency effects of supplier influence strategies and their implications for retailer cooperation C Ishida, JE Keith, JR Brown, JE Stoddard Journal of Marketing Channels 14 (1-2), 23-48, 2006 | 10 | 2006 |
| A meta-analytic investigation of the antecedents of digital piracy SA Taylor, C Ishida, H Melton Handbook of service marketing research, 437-464, 2014 | 8 | 2014 |
| Transformative service practice in higher education: a cautionary note SA Taylor, C Ishida, JH Lim, D Delpechitre Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2017 | 7 | 2017 |
| Extended Warranties in the US Marketplace: A Strategy for Effective Regulation. N Pope, C Ishida, P Kaufman, FW Langrehr Journal of Insurance Regulation 33, 2014 | 7 | 2014 |
| The role of social norms on Direct-to-Physician pharmaceutical marketing payment acceptance PY Tong, C Yencha, C Ishida Journal of Public Policy & Marketing 41 (4), 336-352, 2022 | 4 | 2022 |
| Quantitative Anxiety and Insights for Preparing Students for Data-Driven Marketing Jobs: An Abstract C Ishida, PY Tong, P Kaufman Academy of Marketing Science Annual Conference, 201-202, 2022 | 3 | 2022 |
