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Patrick van Esch
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Principles of Marketing, 8th Edition
G Armstrong, S Denize, M Volkov, S Adam, P Kotler, SH Ang, A Love, ...
Pearson Australia, 2020
1729*2020
Marketing AI recruitment: The next phase in job application and selection
P Van Esch, JS Black, J Ferolie
Computers in Human Behavior 90, 215-222, 2019
2172019
AI-enabled recruiting: What is it and how should a manager use it?
JS Black, P van Esch
Business Horizons 63 (2), 215-226, 2020
1342020
Anthropomorphism and augmented reality in the retail environment
P van Esch, D Arli, MH Gheshlaghi, V Andonopoulos, T von der Heidt, ...
Journal of Retailing and Consumer Services 49, 35-42, 2019
1092019
AI customer service: Task complexity, problem-solving ability, and usage intention
Y Xu, CH Shieh, P van Esch, IL Ling
Australasian Marketing Journal (AMJ) 28 (4), 189-199, 2020
1022020
Justification of a qualitative methodology to investigate the emerging concept: The dimensions of religion as underpinning constructs for mass media social marketing campaigns
P Van Esch, L Van Esch
Journal of Business Theory and Practice 1 (2), 214-243, 2013
882013
Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting
P Van Esch, JS Black
Business Horizons 62 (6), 729-739, 2019
872019
The effect of “here and now” learning on student engagement and academic achievement
G Northey, R Govind, T Bucic, M Chylinski, R Dolan, P van Esch
British Journal of Educational Technology 49 (2), 321-333, 2018
642018
Marketing video-enabled social media as part of your e-recruitment strategy: Stop trying to be trendy
P van Esch, M Mente
Journal of Retailing and Consumer Services 44, 266-273, 2018
462018
Hypocrisy, skepticism, and reputation: the mediating role of corporate social responsibility
D Arli, P van Esch, G Northey, MSW Lee, R Dimitriu
Marketing Intelligence & Planning 37 (6), 706-720, 2019
422019
Investigating the mediating effect of Uber's sexual harassment case on its brand: Does it matter?
DA Griffith, P van Esch, M Trittenbach
Journal of Retailing and Consumer Services 43, 111-118, 2018
422018
Programmatic creative: AI can think but it cannot feel
M Bakpayev, TH Baek, P van Esch, S Yoon
Australasian Marketing Journal 30 (1), 90-95, 2022
392022
Consumer attitudes towards bloggers and paid blog advertisements: what’s new?
P van Esch, D Arli, J Castner, N Talukdar, G Northey
Marketing Intelligence & Planning 36 (7), 778-793, 2018
362018
Do consumers really trust cryptocurrencies?
D Arli, P van Esch, M Bakpayev, A Laurence
Marketing Intelligence & Planning 39 (1), 74-90, 2020
342020
LGBTQ imagery in advertising: How viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
G Northey, R Dolan, J Etheridge, F Septianto, P Van Esch
Journal of Advertising Research 60 (2), 222-236, 2020
332020
The Moderating Influence of Country of Origin Information Seeking on Homophily and Product Satisfaction
P Van Esch, G Northey, S Duffy, J Heller, M Striluk
Journal of Promotion Management 24 (3), 332-348, 2018
302018
Iceland: how social mechanisms drove the financial collapse and why it’s a wicked problem
SM Duffy, G Northey, P van Esch
Journal of Social Marketing 7 (3), 330-346, 2017
272017
Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood
P Esch, Y Cui, SP Jain
Journal of Advertising 50 (1), 63-80, 2020
262020
The effects of inner packaging color on the desirability of food
P Van Esch, J Heller, G Northey
Journal of Retailing and Consumer Services 50, 94-102, 2019
262019
Al-enabled biometrics in recruiting: Insights from marketers for managers
P van Esch, J Stewart Black, D Franklin, M Harder
Australasian Marketing Journal 29 (3), 225-234, 2021
252021
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