| Setting the future of digital and social media marketing research: Perspectives and research propositions YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ... International Journal of Information Management 59, 102168, 2021 | 451 | 2021 |
| Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM GA Tran, D Strutton Journal of Retailing and Consumer Services 53, 101782, 2020 | 77 | 2020 |
| Do microblog postings influence consumer perceptions of retailers'e‐servicescapes? GA Tran, D Strutton, DG Taylor Management Research Review, 2012 | 50 | 2012 |
| Has reality television come of age as a promotional platform? Modeling the endorsement effectiveness of celebreality and reality stars GA Tran, D Strutton Psychology & Marketing 31 (4), 294-305, 2014 | 47 | 2014 |
| What factors affect consumer acceptance of in-game advertisements? GA Tran, D Strutton Journal of Advertising Research 53 (4), 455-469, 2013 | 37 | 2013 |
| Collaborative Service Learning: A Winning Proposition for Industry and Education K Crutsinger, Christy, Pookulangara, Sanjukta , Tran, Gina and Duncan Journal of Family and Consumer Sciences 96 (3), 46-52, 2004 | 25 | 2004 |
| Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products K Aboulnasr, GA Tran Journal of Product & Brand Management, 2019 | 20 | 2019 |
| Investigating the marketing impact of consumers’ connectedness to celebrity endorsers GA Tran, A Yazdanparast, D Strutton Psychology & Marketing 36 (10), 923-935, 2019 | 17 | 2019 |
| How to convert bad stress into good D Strutton, GA Tran Management Research Review, 2014 | 13 | 2014 |
| Investigating e-servicescape, trust, e-wom, and customer loyalty GA Tran, D Strutton Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 8 | 2016 |
| The role of celebrity endorsers GA Tran Society for Marketing Advances Proceedings 25, 156-159, 2013 | 8 | 2013 |
| Fighting dragons with dragons: Approaches for negotiating with Chinese partners D Strutton, GA Tran, DG Taylor Business Horizons 56 (5), 561-572, 2013 | 5 | 2013 |
| Smartphone experience, satisfaction, and referral: an ecosystem perspective A Yazdanparast, GA Tran Journal of Marketing Communications 27 (8), 816-839, 2021 | 4 | 2021 |
| Think intersectionally, act innovatively D Strutton, GA Tran Business Horizons 63 (4), 565-572, 2020 | 2 | 2020 |
| Investigating consumer attitudes toward customized apparel: A look at uniqueness, involvement, apparel fit, and body size GA Tran Ideas in Marketing: Finding the New and Polishing the Old, 35-38, 2015 | 2 | 2015 |
| Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer–Brand Relationships: An Abstract K Aboulnasr, G Tran Academy of Marketing Science Annual Conference, 103-104, 2019 | 1 | 2019 |
| Mobile Phone Satisfaction: An Examination of Antecedents and Consequences A Yazdanparast, GA Tran Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 89-90, 2016 | 1 | 2016 |
| Personal information disclosure on social networking sites K Aboulnasr, GA Tran, T Park Psychology & Marketing, 2022 | | 2022 |
| Do Birds of a Feather Flock Together? An Exploration of Why Consumers Follow Beauty Influencers on Social Media: An Abstract GA Tran, A Yazdanparast, D Strutton Academy of Marketing Science Annual Conference, 151-152, 2022 | | 2022 |
| HOW CAN SOCIAL MEDIA INFLUENCERS BE MORE INFLUENTIAL? AN EXAMINATION OF THE ROLES OF AUTHENTICITY AND RELATABILITY? G Tran, A Yazdanparast, D Strutton 2021 AMA Winter Academic Conference, 755, 2021 | | 2021 |
