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Gina A. Tran
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Setting the future of digital and social media marketing research: Perspectives and research propositions
YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ...
International Journal of Information Management 59, 102168, 2021
4512021
Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
GA Tran, D Strutton
Journal of Retailing and Consumer Services 53, 101782, 2020
772020
Do microblog postings influence consumer perceptions of retailers'e‐servicescapes?
GA Tran, D Strutton, DG Taylor
Management Research Review, 2012
502012
Has reality television come of age as a promotional platform? Modeling the endorsement effectiveness of celebreality and reality stars
GA Tran, D Strutton
Psychology & Marketing 31 (4), 294-305, 2014
472014
What factors affect consumer acceptance of in-game advertisements?
GA Tran, D Strutton
Journal of Advertising Research 53 (4), 455-469, 2013
372013
Collaborative Service Learning: A Winning Proposition for Industry and Education
K Crutsinger, Christy, Pookulangara, Sanjukta , Tran, Gina and Duncan
Journal of Family and Consumer Sciences 96 (3), 46-52, 2004
252004
Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products
K Aboulnasr, GA Tran
Journal of Product & Brand Management, 2019
202019
Investigating the marketing impact of consumers’ connectedness to celebrity endorsers
GA Tran, A Yazdanparast, D Strutton
Psychology & Marketing 36 (10), 923-935, 2019
172019
How to convert bad stress into good
D Strutton, GA Tran
Management Research Review, 2014
132014
Investigating e-servicescape, trust, e-wom, and customer loyalty
GA Tran, D Strutton
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
82016
The role of celebrity endorsers
GA Tran
Society for Marketing Advances Proceedings 25, 156-159, 2013
82013
Fighting dragons with dragons: Approaches for negotiating with Chinese partners
D Strutton, GA Tran, DG Taylor
Business Horizons 56 (5), 561-572, 2013
52013
Smartphone experience, satisfaction, and referral: an ecosystem perspective
A Yazdanparast, GA Tran
Journal of Marketing Communications 27 (8), 816-839, 2021
42021
Think intersectionally, act innovatively
D Strutton, GA Tran
Business Horizons 63 (4), 565-572, 2020
22020
Investigating consumer attitudes toward customized apparel: A look at uniqueness, involvement, apparel fit, and body size
GA Tran
Ideas in Marketing: Finding the New and Polishing the Old, 35-38, 2015
22015
Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer–Brand Relationships: An Abstract
K Aboulnasr, G Tran
Academy of Marketing Science Annual Conference, 103-104, 2019
12019
Mobile Phone Satisfaction: An Examination of Antecedents and Consequences
A Yazdanparast, GA Tran
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 89-90, 2016
12016
Personal information disclosure on social networking sites
K Aboulnasr, GA Tran, T Park
Psychology & Marketing, 2022
2022
Do Birds of a Feather Flock Together? An Exploration of Why Consumers Follow Beauty Influencers on Social Media: An Abstract
GA Tran, A Yazdanparast, D Strutton
Academy of Marketing Science Annual Conference, 151-152, 2022
2022
HOW CAN SOCIAL MEDIA INFLUENCERS BE MORE INFLUENTIAL? AN EXAMINATION OF THE ROLES OF AUTHENTICITY AND RELATABILITY?
G Tran, A Yazdanparast, D Strutton
2021 AMA Winter Academic Conference, 755, 2021
2021
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