Subhash Jha
Subhash Jha
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Role of tactile and visual inputs in product evaluation: a multisensory perspective
MS Balaji, S Raghavan, S Jha
Asia Pacific Journal of Marketing and Logistics 23 (4), 513-530, 2011
Effects of frontline employee role overload on customer responses and sales performance: Moderator and mediators
S Jha, MS Balaji, U Yavas, E Babakus
European Journal of Marketing 51 (2), 282-303, 2017
The role of corporate image for quality in the formation of attitudinal service loyalty
S Jha, GD Deitz, E Babakus, U Yavas
Journal of Service Research 16 (2), 155-170, 2013
Purchasing-driven sales: Matching sales strategies to the evolution of the purchasing function
B Paesbrugghe, D Rangarajan, A Sharma, N Syam, S Jha
Industrial Marketing Management 62, 171-184, 2017
Customer e-complaining behaviours using social media
MS Balaji, S Jha, MB Royne
The Service Industries Journal 35 (11-12), 633-654, 2015
Factors affecting the relationship between environmental concern and behaviors
J Thieme, MB Royne, S Jha, M Levy, W Barnes McEntee
Marketing Intelligence & Planning 33 (5), 675-690, 2015
Corporate governance mechanisms and firm performance: A survey of literature
MS Gill, TS Vijay, S Jha
IUP Journal of Corporate Governance 8 (1), 7, 2009
Effectiveness of exaggerated advertised reference prices: the role of decision time pressure
BC Krishnan, S Dutta, S Jha
Journal of Retailing 89 (1), 105-113, 2013
Green hotel adoption: a personal choice or social pressure?
MS Balaji, Y Jiang, S Jha
International Journal of Contemporary Hospitality Management, 2019
Together we tango: Value facilitation and customer participation in Airbnb
Y Jiang, MS Balaji, S Jha
International Journal of Hospitality Management 82, 169-180, 2019
Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery
MS Balaji, S Jha, AS Sengupta, BC Krishnan
Journal of Business Research 86, 109-118, 2018
Innovation from emerging market firms: what happens when market ambitions meet technology challenges?
A Sharma, S Jha
Journal of Business & Industrial Marketing 31 (4), 507-518, 2016
Perceived justice and recovery satisfaction: the moderating role of customer-perceived quality
S Jha, MS Balaji
Management & Marketing 10 (2), 132-147, 2015
Letting go or getting back: How organization culture shapes frontline employee response to customer incivility
MS Balaji, Y Jiang, G Singh, S Jha
Journal of Business Research 111, 1-11, 2020
Regular Price $299; Pre-order Price $199: Price Promotion for a Pre-ordered Product and the Moderating Role of Temporal Orientation
A Mukherjee, S Jha, RJ Smith
Journal of Retailing 93 (2), 201-211, 2017
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
SD Myers, GD Deitz, BA Huhmann, S Jha, JH Tatara
Journal of Business Research, 2019
Resource areas
S Jha
European Journal of Marketing 51 (2), 0
Effect of service-related resources on employee and customer outcomes in trade shows
S Jha, MS Balaji, KR Ranjan, A Sharma
Industrial Marketing Management 76, 48-59, 2019
Correlates of customer loyalty to financial institutions: a case study
U Yavas, E Babakus, G D. Deitz, S Jha
Journal of Consumer Marketing 31 (3), 218-227, 2014
Relative Effects of Leadership and Technology on Bank Employees’ Job Outcomes
U Yavas, S Jha, E Babakus
Services Marketing Quarterly 36 (2), 173-187, 2015
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