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bernard cova
bernard cova
Professor of Marketing, Kedge Business School
Verified email at kedgebs.com
Title
Cited by
Cited by
Year
Tribal marketing: The tribalisation of society and its impact on the conduct of marketing
B Cova, V Cova
European journal of marketing, 2002
16662002
Community and consumption: Towards a definition of the “linking value” of product or services
B Cova
European journal of marketing, 1997
16601997
Revisiting consumption experience: A more humble but complete view of the concept
A Carù, B Cova
Marketing theory 3 (2), 267-286, 2003
16272003
Brand community of convenience products: new forms of customer empowerment–the case “my Nutella The Community”
B Cova, S Pace
European journal of marketing, 2006
13052006
Working consumers: the next step in marketing theory?
B Cova, D Dalli
Marketing theory 9 (3), 315-339, 2009
11002009
Consuming experience
A Carù, A Caru, B Cova
Routledge, 2007
7722007
Consumer tribes
B Cova, RV Kozinets, A Shankar
Routledge, 2007
7142007
Marketing solutions in accordance with the SD logic: Co-creating value with customer network actors
B Cova, R Salle
Industrial marketing management 37 (3), 270-277, 2008
6552008
Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes
B Cova, D Dalli, D Zwick
Marketing theory 11 (3), 231-241, 2011
5042011
Servicescapes: From modern non-places to postmodern common places
V Aubert-Gamet, B Cova
Journal of Business Research 44 (1), 37-45, 1999
4591999
Alternatives marketing
V Cova, B Cova
Dunod, 2003
3842003
Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters
B Cova, V Cova
Journal of Consumer Behaviour: An International Research Review 1 (1), 67-76, 2001
3692001
Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches
B Cova, T White
New Developments in Online Marketing, 91-106, 2013
3612013
How to facilitate immersion in a consumption experience: Appropriation operations and service elements
A Carù, B Cova
Journal of Consumer Behaviour: An International Research Review 5 (1), 4-14, 2006
3382006
Il marketing tribale: legame, comunità, autenticità come valori del marketing mediterraneo
B Cova, G Fuschillo, M Scotti
Il sole 24 ore, 2010
3372010
Expériences de consommation et marketing expérientiel
A Carù, B Cova
Revue française de gestion 32 (162), 99, 2006
3312006
The postmodern explained to managers: Implications for marketing
B Cova
Business Horizons 39 (6), 15-24, 1996
3231996
Marketing non-convenzionale: Viral, Guerrilla, Tribal, Societing ei 10 principi fondamentali del marketing postmoderno
B Cova, A Giordano, M Pallera, G Fuschillo, M Sala
Gruppo 24 ore, 2012
3102012
Project marketing: beyond competitive bidding
B Cova, PN Ghauri, R Salle
HAL Post-Print, 2002
2982002
Au-delà du marché quand le lien importe plus que le bien
B Cova
Au-delà du marché quand le lien importe plus que le bien, 1-174, 1985
2871985
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