| Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China's auto industry Xuehua Wang, Zhilin Yang International Marketing Review 25 (4), 458-474, 2008 | 512 | 2008 |
| The effect of brand credibility on consumers’ brand purchase intention in emerging economies: The moderating role of brand awareness and brand image Xuehua Wang, Zhilin Yang Journal of Global Marketing 23 (3), 177-188, 2010 | 485 | 2010 |
| A review of research methodologies in international business Zhilin Yang, Xuehua, Wang, Chenting Su International Business Review 15 (6), 601-617, 2006 | 360 | 2006 |
| The effect of unrelated supporting service quality on consumer delight, satisfaction, and repurchase intentions Xuehua Wang Journal of Service Research 14 (2), 149-163, 2011 | 169 | 2011 |
| Asymmetric effects of brand origin confusion: Evidence from the emerging market of China Guijun Zhuang, Xuehua Wang, Lianxi Zhou, Nan Zhou International Marketing Review 25 (4), 441-457, 2008 | 149 | 2008 |
| The impacts of brand personality and congruity on purchase intention: Evidence from the Chinese mainland's automobile market Xuehua Wang, Zhilin Yang, Ning Rong Liu Journal of Global Marketing 22 (3), 199-215, 2009 | 139 | 2009 |
| How does entrepreneurs' social capital hinder new business development? A relational embeddedness perspective Yongqiang, Li, Xuehua Wang, Lily Huang, Xuan Bai Journal of Business Research 66 (12), 2418-2424, 2013 | 138 | 2013 |
| Inter-firm opportunism: A meta-analytic review and assessment of its antecedents and effect on performance Xuehua Wang, Zhilin Yang Journal of Business & Industrial Marketing 28 (2), 137-146, 2013 | 131 | 2013 |
| The effect of inconsistent word-of-mouth during the service encounter Xuehua Wang Journal of Services Marketing 25 (4), 252-259, 2011 | 121 | 2011 |
| The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention: Evidence from China's auto industry Yongqiang Li, Xuehua Wang, Zhilin Yang Journal of Global Marketing 24 (1), 58-68, 2011 | 103 | 2011 |
| A bittersweet phenomenon: The internal structure, functional mechanism, and effect of guanxi on firm performance Rui Nie, Weiguo Zhong, Meihua Zhou, Weidong Jiang, Xuehua Wang Industrial Marketing Management 40 (4), 540-549, 2011 | 77 | 2011 |
| Ritualistic Consumption Decreases Loneliness by Increasing Meaning X Wang, Y Sun, T Kramer Journal of Marketing Research 58 (2), 282-298, 2021 | 50 | 2021 |
| Power distance belief and brand personality evaluations Xuehua Wang, Xiaoyu Wang, Xiang Fang, Qingyun Jiang Journal of Business Research 84 (1), 89-99, 2018 | 44 | 2018 |
| Nostalgia and consumer preference for indulgent foods: The role of social connectedness X Wang, HT Keh, CH Chao International journal of consumer studies 42 (3), 316-326, 2018 | 42 | 2018 |
| A meta-analysis of effect sizes in international marketing experiments Xuehua Wang, Zhilin Yang International Marketing Review 25 (3), 276-291, 2008 | 42 | 2008 |
| Standardization or adaptation in international advertising strategies: The roles of brand personality and country-of-origin image Xuehua Wang, Zhilin Yang Asian Journal of Business Research Volume 1 (2), 2011 | 38 | 2011 |
| To Purchase or to Remove? Online Shopping Cart Warning Pop-up messages Can Polarize Liking and Purchase Intention LJ Haichuan Zhao, Xuehua Wang Journal of Business Research 132, 813-836, 2021 | 34 | 2021 |
| Does service employee arrogance discourage sales of luxury brands in emerging economies? Xuehua Wang, Cheris WC Chow, Chung Leung Luk Psychology & Marketing 30 (10), 918-933, 2013 | 29 | 2013 |
| Nostalgia decreases green consumption: The mediating role of past orientation X Wang, CH Chao BRQ Business Research Quarterly 23 (4), 270-284, 2020 | 24 | 2020 |
| Consumer Susceptibility to Cross-Selling Persuasion: The Roles of Self-Construal and Interpersonal Harmony Xuehua Wang, Hean Tat Keh Journal of Retailing and Consumer Services 34 (1), 177-184, 2017 | 24 | 2017 |
