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Christian Grönroos
Christian Grönroos
Professor of Service and Relationship Marketing, Hanken School of Economics Finland
Verified email at hanken.fi - Homepage
Title
Cited by
Cited by
Year
A service quality model and its marketing implications
C Grönroos
European Journal of marketing 18 (4), 36-44, 1984
148241984
Service management and marketing
C Grönroos
Lexington books, 1990
11019*1990
Keynote paper From marketing mix to relationship marketing‐towards a paradigm shift in marketing
C Grönroos
Management decision 35 (4), 322-339, 1997
6875*1997
Comments on Christian Grönroos' Strategic management and marketing in the service sector
KL Bernhardt, GL Shostack, C Grönroos
(No Title), 1983
45601983
The value concept and relationship marketing
A Ravald, C Grönroos
European journal of marketing 30 (2), 19-30, 1996
43221996
Service management and marketing: A customer relationship management approach
C Grönroos
# J.# Wiley, 2000
42832000
Critical service logic: making sense of value creation and co-creation
C Grönroos, P Voima
Journal of the academy of marketing science 41, 133-150, 2013
40472013
Relationship approach to marketing in service contexts: The marketing and organizational behavior interface
C Gronroos
Journal of business research 20 (1), 3-11, 1990
3564*1990
Service logic revisited: who creates value? And who co‐creates?
C Grönroos
European business review 20 (4), 298-314, 2008
33912008
Palvelujen johtaminen ja markkinointi
C Grönroos
WSOYpro, 2009
33272009
Marketing: gerenciamento e serviços
C Grönroos
Elsevier Editora, 2009
27332009
Value co-creation in service logic: A critical analysis
C Grönroos
Marketing theory 11 (3), 279-301, 2011
26902011
Service management and marketing: A customer relationship management approach
C Gronroos
Wiley, 2000
25252000
Managing Customer Relationships for Profit: The Dynamics of RelationshipQuality
K Storbacka, T Strandvik, C Grönroos
International journal of service industry management 5 (5), 21-38, 1994
23991994
The relationship marketing process: communication, interaction, dialogue, value
C Grönroos
Journal of business & industrial marketing 19 (2), 99-113, 2004
19632004
Adopting a service logic for marketing
C Grönroos
Marketing theory 6 (3), 317-333, 2006
18462006
An applied service marketing theory
C Grönroos
European journal of marketing 16 (7), 30-41, 1982
17551982
Marketing y gestión de servicios: la gestión de los momentos de la verdad y la competencia en los servicios
C Grönroos
Ediciones Díaz de Santos, 1994
17201994
Service quality: The six criteria of good perceived service
C Gronroos
Review of business 9 (3), 10, 1988
16791988
Value‐driven relational marketing: from products to resources and competencies
C Grönroos
Journal of marketing management 13 (5), 407-419, 1997
16531997
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