Parker J. Woodroof
Title
Cited by
Cited by
Year
The effect of cause-related marketing on firm value: A look at Fortune’s most admired all-stars
PJ Woodroof, GD Deitz, KM Howie, RD Evans
Journal of the Academy of Marketing Science 47 (5), 899-918, 2019
242019
What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions
PJ Woodroof, K Howie, H Syrdal, R VanMeter
Journal of Product & Brand Management, 2020
92020
Classroom ready teaching moments
DJ Whalen, KK Coker
Marketing Education Review 27 (2), 119-123, 2017
92017
Teaching moments: Rapidly diffusing pedagogical advances
KK Coker, DJ Whalen
Marketing Education Review 28 (3), 155-158, 2018
42018
The truth about transparency and authenticity on social media: how brands communicate and how customers respond: an abstract
K Coker, K Howie, H Syrdal, R Vanmeter, P Woodroof
Academy of Marketing Science Annual Conference, 659-660, 2017
42017
Processing Contradictory CSR Information: The Influence of Primacy and Recency Effects on the Consumer-Firm Relationship
MC Peasley, PJ Woodroof, JT Coleman
Journal of Business Ethics, 2020
32020
Shining in the classroom with teaching moments
KK Coker, DJ Whalen
Marketing Education Review 29 (2), 147-152, 2019
32019
Nonprofit quality: What is it and why should nonprofits care?
PJ Woodroof, KM Howie, MC Peasley
International Journal of Nonprofit and Voluntary Sector Marketing, 2020
12020
The Pedagogy of Vulnerability and Marketing Education: Cultivating Self-expansion in a Time of Separation
HA Syrdal, BA Vander Schee, RA VanMeter, PJ Woodroof
Journal of Marketing Education, 02734753211041743, 2021
2021
Examining Primacy and Recency Effects in Hypocritical CSR News: An Abstract
M Peasley, P Woodroof, JT Coleman
Academy of Marketing Science Annual Conference, 507-508, 2019
2019
Examining Sales Promotion Theory in a Cause-Related Marketing Setting: An Abstract
K Howie, P Woodroof
Academy of Marketing Science World Marketing Congress, 843-844, 2018
2018
Cause-related marketing and shareholder value: An event study analysis
P Woodroof, G Deitz, K Howie
Marketing at the Confluence between Entertainment and Analytics, 255-259, 2017
2017
Special Sessions Description: Advancing the Cause of Cause-Related Marketing
J Coleman, K Howie, P Woodroof, R VanMeter
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
2016
Evaluating the Impact of Cause-Marketing on Job Seekers–An Extended Abstract
MC Peasley, PJ Woodroof
2016
SHINING IN THE CLASSROOM WITH TEACHING MOMENTS
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