| Firm-specific assets, multinationality, and financial performance: A meta-analytic review and theoretical integration AH Kirca, GTM Hult, K Roth, ST Cavusgil, MZ Perryy, MB Akdeniz, ... Academy of management journal 54 (1), 47-72, 2011 | 381 | 2011 |
| Reciprocity in relationship marketing: A cross-cultural examination of the effects of equivalence and immediacy on relationship quality and satisfaction with performance JJ Hoppner, DA Griffith, RC White Journal of International Marketing 23 (4), 64-83, 2015 | 134 | 2015 |
| The role of reciprocity in clarifying the performance payoff of relational behavior JJ Hoppner, DA Griffith Journal of Marketing Research 48 (5), 920-928, 2011 | 108 | 2011 |
| Global marketing managers: Improving global marketing strategy through soft skill development DA Griffith, JJ Hoppner International Marketing Review 30 (1), 21-41, 2013 | 100 | 2013 |
| Examining moral authority in the marketplace: A conceptualization and framework JJ Hoppner, GG Vadakkepatt Journal of business research 95, 417-427, 2019 | 76 | 2019 |
| Looking back to move forward: A review of the evolution of research in international marketing channels JJ Hoppner, DA Griffith Journal of Retailing 91 (4), 610-626, 2015 | 74 | 2015 |
| The influence of the structure of interdependence on the response to inequity in buyer–supplier relationships DA Griffith, JJ Hoppner, HS Lee, T Schoenherr Journal of Marketing Research 54 (1), 124-137, 2017 | 64 | 2017 |
| The intertwined relationships of power, justice and dependence JJ Hoppner, DA Griffith, CS Yeo European Journal of Marketing 48 (9/10), 1690-1708, 2014 | 30 | 2014 |
| Choices and consequences: recommendations for an improved understanding of cultural distance in international marketing research DA Griffith, T Dean, JJ Hoppner Journal of International Marketing 29 (3), 23-42, 2021 | 23 | 2021 |
| Navigating the demands of increasing customer participation through firm and individual job resources JJ Hoppner, P Mills, DA Griffith Industrial Marketing Management 97, 173-182, 2021 | 11 | 2021 |
| Improving global marketing strategy through soft skill development DA Griffith, J Hoppner International Marketing Review 30 (1), 21-41, 2013 | 8 | 2013 |
| None of the Glory: The Implications of Customer Attributions of Credit in Successful Co-Productive Service Experiences RC White, CM Voorhees, BL Bourdeau, JJ Hoppner Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | 2 | 2016 |
| The Importance of Being Earnest: The Authenticity of Reciprocity in Marketing Exchange Relationships JJ Hoppner, RC White Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2015 | 1 | 2015 |
| SoTL SHOWCASE: Learning from an Unexpected Online Class: Student Feedback on Going Online (5 min lightning talk in 90 minute roundtable) J Hoppner Innovations in Teaching & Learning Conference Proceedings 12, 2020 | | 2020 |
| Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research Module: An Abstract J Hoppner, B Tretola Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
| Authentic" Learning By Doing" Projects In Business In Market Research Course B Tretola, J Hoppner, L Meamber Innovations in Teaching & Learning Conference Proceedings 11, Hall-Hall, 2019 | | 2019 |
| Session 4.4. Co; Creation and Service Strategies K Ranjan, G Shainesh, R White, C Voorhees, B Bourdeau, C Blankson, ... Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | | 2015 |
| Marketing strategy decision making: The unintended consequences of incorporating competitive information JJ Hoppner Michigan State University, 2010 | | 2010 |
