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Hugh N. Wilson
Hugh N. Wilson
Professor of Marketing, Warwick Business School
Verified email at wbs.ac.uk - Homepage
Title
Cited by
Cited by
Year
State-of-the-art in product-service systems
TS Baines, HW Lightfoot, S Evans, A Neely, R Greenough, J Peppard, ...
Proceedings of the Institution of Mechanical Engineers, Part B: journal of …, 2007
29492007
Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives
A Mollen, H Wilson
Journal of business research 63 (9-10), 919-925, 2010
20272010
Customer experience quality: an exploration in business and consumer contexts using repertory grid technique
F Lemke, M Clark, H Wilson
Journal of the academy of marketing science 39, 846-869, 2011
14492011
Marketing Plans: How to prepare them, how to profit from them
M McDonald, H Wilson
John Wiley & Sons, 2016
14082016
Marketing Plans: How to prepare them, how to profit from them
M McDonald, H Wilson
John Wiley & Sons, 2016
14082016
The impact of different touchpoints on brand consideration
S Baxendale, EK Macdonald, HN Wilson
Journal of retailing 91 (2), 235-253, 2015
5842015
Adoption of e-commerce by SMEs in the UK: towards a stage model
E Daniel, H Wilson, A Myers
International small business journal 20 (3), 253-270, 2002
5602002
Factors for success in customer relationship management (CRM) systems
H Wilson, E Daniel, M McDonald
Journal of marketing management 18 (1-2), 193-219, 2002
5302002
Assessing value-in-use: A conceptual framework and exploratory study
EK Macdonald, H Wilson, V Martinez, A Toossi
Industrial Marketing Management 40 (5), 671-682, 2011
5072011
How business customers judge solutions: Solution quality and value in use
EK Macdonald, M Kleinaltenkamp, HN Wilson
Journal of marketing 80 (3), 96-120, 2016
4912016
The role of dynamic capabilities in e-business transformation
EM Daniel, HN Wilson
European Journal of Information Systems 12, 282-296, 2003
4052003
The governance of supply networks: a systematic literature review
C Pilbeam, G Alvarez, H Wilson
Supply Chain Management: An International Journal, 2012
3712012
Harnessing difference: a capability‐based framework for stakeholder engagement in environmental innovation
R Watson, HN Wilson, P Smart, EK Macdonald
Journal of Product Innovation Management 35 (2), 254-279, 2018
2952018
Factors influencing the adoption of online recruitment
E Parry, H Wilson
Personnel Review 38 (6), 655-673, 2009
2472009
Adoption intentions and benefits realised: a study of e‐commerce in UK SMEs
E Daniel, H Wilson
Journal of Small Business and Enterprise Development 9 (4), 331-348, 2002
2192002
Planos de marketing
M McDONALD, H Wilson
Elsevier Brasil, 2013
1972013
The multi-channel challenge: A dynamic capability approach
H Wilson, E Daniel
Industrial Marketing Management 36 (1), 10-20, 2007
1942007
Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
C Bailey, PR Baines, H Wilson, M Clark
Journal of Marketing Management 25 (3-4), 227-252, 2009
1672009
The adoption of consortium B2B e-marketplaces: An exploratory study
A White, E Daniel, J Ward, H Wilson
The journal of strategic information systems 16 (1), 71-103, 2007
1402007
The diffusion of e-commerce in UK SMEs
H Wilson, E Daniel, IA Davies
Journal of marketing management 24 (5-6), 489-516, 2008
1242008
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