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Philip J. Rosenberger III
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Cited by
Year
Reevaluating green marketing: a strategic approach
MJ Polonsky, PJ Rosenberger III
Business Horizons 44 (5), 21-30, 2001
7412001
Reevaluating green marketing: A strategic approach
MJ Polonsky, PJ Rosenberger III
Business horizons 44 (5), 21-30, 2001
7412001
The effect of corporate image in the formation of customer loyalty: An Australian replication
AE Hart, PJ Rosenberger III
Australasian Marketing Journal (AMJ) 12 (3), 88-96, 2004
1702004
Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability.
S Brennan, PJ Rosenberger III, V Hementera
Marketing Bulletin 15, 2004
152*2004
Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability.
S Brennan, PJ Rosenberger III, V Hementera
Marketing Bulletin 15, 2004
148*2004
The influence of involvement, following sport and fan identification on fan loyalty: An Australian perspective
S Stevens, PJ Rosenberger
International Journal of Sports Marketing and Sponsorship 13 (3), 57-71, 2012
1402012
Developing green products: learning from stakeholders
MJ Polonsky, PJ Rosenberger III, J Ottman
Asia Pacific Journal of Marketing and Logistics 10 (1), 22-43, 1998
1151998
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
ML Cheung, G Pires, PJ Rosenberger
Asia Pacific Journal of Marketing and Logistics, 2020
1122020
Using brand personality to measure the effectiveness of image transfer in formula one racing.
B Donahay, PJ Rosenberger III
Marketing Bulletin 18, 2007
772007
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong
ML Cheung, GD Pires, PJ Rosenberger III, WKS Leung, H Ting
Australasian Marketing Journal (AMJ), 2020
732020
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
ML Cheung, GD Pires, PJ Rosenberger III
International Journal of Economics and Business Research 17 (3), 243-261, 2019
662019
Factors affecting group-oriented travel intention to major events
N Regan, J Carlson, PJ Rosenberger III
Journal of Travel & Tourism Marketing 29 (2), 185-204, 2012
592012
Driving consumer–brand engagement and co-creation by brand interactivity
ML Cheung, G Pires, PJ Rosenberger, MJ De Oliverira
Marketing Intelligence & Planning, 2020
572020
Cultivating group-oriented travel behaviour to major events: Assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host …
J Carlson, PJ Rosenberger III, MM Rahman
Journal of Marketing Management 31 (9-10), 1065-1089, 2015
452015
Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective
J Carlson, MM Rahman, PJ Rosenberger III, HH Holzmüller
Journal of Marketing Management 32 (9-10), 900-925, 2016
422016
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
J Wyllie, J Carlson, PJ Rosenberger III
Journal of Marketing Management 30 (7-8), 697-718, 2014
402014
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
J Wyllie, J Carlson, PJ Rosenberger III
Journal of Marketing Management 30 (7-8), 697-718, 2014
402014
Nothing but net! A study of the information content in Australian professional basketball websites.
J Carlson, PJ Rosenberger III, S Muthaly
Sport Marketing Quarterly 12 (3), 184-189, 2003
392003
Virtual reality techniques in NPD research
PJ Rosenberger III, L de Chernatony
Market Research Society. Journal. 37 (4), 1-10, 1995
291995
Factors affecting smart working: Evidence from Australia
A Malik, PJ Rosenberger III, M Fitzgerald, L Houlcroft
International Journal of Manpower 37 (6), 1042-1066, 2016
272016
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