Philip J. Rosenberger III
Title
Cited by
Cited by
Year
Reevaluating green marketing: a strategic approach
MJ Polonsky, PJ Rosenberger III
Business Horizons 44 (5), 21-30, 2001
6272001
Reevaluating green marketing: A strategic approach
MJ Polonsky, PJ Rosenberger III
Business horizons 44 (5), 21-30, 2001
6272001
The effect of corporate image in the formation of customer loyalty: An Australian replication
AE Hart, PJ Rosenberger III
Australasian Marketing Journal (AMJ) 12 (3), 88-96, 2004
1572004
Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability.
S Brennan, PJ Rosenberger III, V Hementera
Marketing Bulletin 15, 2004
134*2004
Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability.
S Brennan, PJ Rosenberger III, V Hementera
Marketing Bulletin 15, 2004
130*2004
The influence of involvement, following sport and fan identification on fan loyalty: An Australian perspective
S Stevens, PJ Rosenberger
International Journal of Sports Marketing and Sponsorship 13 (3), 57-71, 2012
1182012
Developing green products: learning from stakeholders
MJ Polonsky, PJ Rosenberger III, J Ottman
Asia Pacific Journal of Marketing and Logistics 10 (1), 22-43, 1998
1041998
Using brand personality to measure the effectiveness of image transfer in formula one racing.
B Donahay, PJ Rosenberger III
Marketing Bulletin 18, 2007
702007
Factors affecting group-oriented travel intention to major events
N Regan, J Carlson, PJ Rosenberger III
Journal of Travel & Tourism Marketing 29 (2), 185-204, 2012
552012
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
ML Cheung, G Pires, PJ Rosenberger
Asia Pacific Journal of Marketing and Logistics, 2020
412020
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
J Wyllie, J Carlson, PJ Rosenberger III
Journal of Marketing Management 30 (7-8), 697-718, 2014
392014
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
J Wyllie, J Carlson, PJ Rosenberger III
Journal of Marketing Management 30 (7-8), 697-718, 2014
392014
Cultivating group-oriented travel behaviour to major events: Assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host …
J Carlson, PJ Rosenberger III, MM Rahman
Journal of Marketing Management 31 (9-10), 1065-1089, 2015
382015
Nothing but net! A study of the information content in Australian professional basketball websites.
J Carlson, PJ Rosenberger III, S Muthaly
Sport Marketing Quarterly 12 (3), 184-189, 2003
382003
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
ML Cheung, GD Pires, PJ Rosenberger III
International Journal of Economics and Business Research 17 (3), 243-261, 2019
312019
Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective
J Carlson, MM Rahman, PJ Rosenberger III, HH Holzmüller
Journal of Marketing Management 32 (9-10), 900-925, 2016
272016
Virtual reality techniques in NPD research
PJ Rosenberger III, L de Chernatony
Market Research Society. Journal. 37 (4), 1-10, 1995
271995
Australian undergraduate biotechnology student attitudes towards the teaching of ethics
T Lysaght, PJ Rosenberger III, I Kerridge
International journal of science education 28 (10), 1225-1239, 2006
262006
Brand Personality Differentiation in the Australian Action-Sports Clothing Market
F Buresti, PJ Rosenberger III
Marketing Bulletin 17 (1), 1-16, 2006
242006
A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions
J Carlson, PJ Rosenberger III, MM Rahman
Journal of Travel & Tourism Marketing 33 (9), 1251-1267, 2016
212016
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Articles 1–20