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Silvia Grappi
Silvia Grappi
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Title
Cited by
Cited by
Year
The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival
S Grappi, F Montanari
Tourism management 32 (5), 1128-1140, 2011
5632011
Consumer response to corporate irresponsible behavior: Moral emotions and virtues
S Grappi, S Romani, RP Bagozzi
Journal of business research 66 (10), 1814-1821, 2013
5512013
Brand hate
L Zarantonello, S Romani, S Grappi, RP Bagozzi
Journal of Product and Brand Management 25 (1), 11-25, 2016
4272016
How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale
MA Merz, L Zarantonello, S Grappi
Journal of business research 82, 79-89, 2018
4092018
Explaining consumer reactions to corporate social responsibility: The role of gratitude and altruistic values
S Romani, S Grappi, RP Bagozzi
Journal of business ethics 114, 193-206, 2013
3892013
Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects
S Romani, S Grappi, D Dalli
International Journal of Research in marketing 29 (1), 55-67, 2012
3852012
The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism
S Romani, S Grappi, L Zarantonello, RP Bagozzi
Journal of brand Management 22, 658-672, 2015
2362015
Domestic food practices: A study of food management behaviors and the role of food preparation planning in reducing waste
S Romani, S Grappi, RP Bagozzi, AM Barone
Appetite 121, 215-227, 2018
2322018
Corporate socially responsible initiatives and their effects on consumption of green products
S Romani, S Grappi, RP Bagozzi
Journal of Business Ethics 135, 253-264, 2016
2002016
My anger is your gain, my contempt your loss: Explaining consumer responses to corporate wrongdoing
S Romani, S Grappi, RP Bagozzi
Psychology & Marketing 30 (12), 1029-1042, 2013
1782013
Trajectories of brand hate
L Zarantonello, S Romani, S Grappi, M Fetscherin
Journal of Brand Management 25, 549-560, 2018
1672018
Consumption practices of counterfeit luxury goods in the Italian context
G Gistri, S Romani, S Pace, V Gabrielli, S Grappi
Journal of Brand Management 16 (5), 364-374, 2009
1272009
"The road to food waste is paved with good intentions": When consumers' goals inhibit the minimization of household food waste
AM Barone, S Grappi, S Romani
Resources, Conservation and Recycling 149, 97-105, 2019
1202019
Company Post-Crisis Communication Strategies and the Psychological Mechanism Underlying Consumer Reactions
S Grappi, S Romani
Journal of Public Relations Research 27 (1), 22-45, 2015
1102015
How companies’ good deeds encourage consumers to adopt pro-social behavior
S Romani, S Grappi
European Journal of Marketing 48 (5/6), 943-963, 2014
1092014
The effects of company offshoring strategies on consumer responses
S Grappi, S Romani, RP Bagozzi
Journal of the Academy of Marketing Science 41, 683-704, 2013
1052013
Consumer stakeholder responses to reshoring strategies
S Grappi, S Romani, RP Bagozzi
Journal of the Academy of Marketing Science, 2015
1032015
The relationship between brand love and actual brand performance: Evidence from an international study
L Zarantonello, M Formisano, S Grappi
International Marketing Review 33 (6), 806-824, 2016
892016
Fashion without pollution: How consumers evaluate brands after an NGO campaign aimed at reducing toxic chemicals in the fashion industry
S Grappi, S Romani, C Barbarossa
Journal of Cleaner Production 149, 1164-1173, 2017
742017
Reshoring from a demand-side perspective: Consumer reshoring sentiment and its market effects
S Grappi, RP Romani, Simona, Bagozzi
Journal of World Business, 2018
712018
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