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Nicholas O'Shaughnessy
Nicholas O'Shaughnessy
Professor of Communication
Verified email at qmul.ac.uk
Title
Cited by
Cited by
Year
Treating the nation as a brand: Some neglected issues
J O’Shaughnessy, NJ O’Shaughnessy
Journal of macromarketing 20 (1), 56-64, 2000
5422000
Marketing, the consumer society and hedonism
J O’Shaughnessy, NJ O’Shaughnessy
European Journal of Marketing, 2002
4862002
The phenomenon of political marketing
NJ O'Shaughnessy
Springer, 1990
4341990
The marketing power of emotion
J O'Shaughnessy, NJ O'Shaughnessy
Oxford University Press, 2002
3812002
Politics and propaganda: Weapons of mass seduction
NJ O'Shaughnessy
Manchester University Press, 2004
3572004
Persuasion in advertising
J O'Shaugnessy, N O'Shaughnessy
Routledge, 2003
3562003
The marketing of political marketing
N O’shaughnessy
European journal of marketing, 2001
2932001
The idea of political marketing
NO O'Shaughnessy, NJ O'Shaughnessy, SCM Henneberg, S Henneberg, ...
Greenwood Publishing Group, 2002
1382002
Social propaganda and social marketing: a critical difference?
N O’Shaughnessy
European Journal of Marketing, 1996
1351996
Theory and concept development in political marketing: Issues and an agenda
SC Henneberg, NJ O'shaughnessy
Journal of Political Marketing 6 (2-3), 5-31, 2007
1332007
Political marketing management and theories of democracy
SC Henneberg, M Scammell, NJ O'Shaughnessy
Marketing Theory 9 (2), 165-188, 2009
1242009
Political relationship marketing: Some macro/micro thoughts
SC Henneberg, NJ O'Shaughnessy
Journal of Marketing Management 25 (1-2), 5-29, 2009
1232009
The service‐dominant perspective: a backward step?
J O'Shaughnessy, NJ O'Shaughnessy
European Journal of Marketing, 2009
1192009
Michael Porter’s competitive advantage revisited
NJ O’Shaughnessy
Management Decision, 1996
1061996
Selling Hitler: propaganda and the Nazi brand
N O'Shaughnessy
Journal of Public Affairs: An International Journal 9 (1), 55-76, 2009
972009
Political marketing: Theory and concepts
RP Ormrod, SCM Henneberg, NJ O'Shaughnessy
Sage, 2013
932013
Green consciousness of consumers in a developing country: A study of Egyptian consumers
PI Tantawi, NJ O’Shaughnessy, KAR Gad, MAS Ragheb
Contemporary Management Research 5 (1), 2009
902009
Political marketing and political propaganda
N O’Shaughnessy
Handbook of political marketing, 725-740, 1999
821999
The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims
PR Baines, NJ O'Shaughnessy, K Moloney, B Richards, S Butler, M Gill
European Journal of Marketing, 2010
792010
Selling terror: The symbolization and positioning of Jihad
NJ O'Shaughnessy, PR Baines
Marketing Theory 9 (2), 227-241, 2009
742009
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